Zero experience to take over the operation and promotion of APP, let's talk about it.

I also did APP promotion for 2 months, and I felt that the promotion was a failure. I vomited anonymously. Please help me analyze it and see what I did badly. Before, I mainly did website seo and microblog promotion, but I didn't do APP promotion. In April, my friend made an APP, and I joined this business, mainly responsible for APP promotion. I don't have any experience and don't know how to push this thing, but because of the face of my old friend, I can't refuse it, so I have to promise to come down and help, just consider it as learning by myself. Friend, this APP was tested in April and officially launched in mid-May. Up to now, in less than two months, there have been 65,438+million download users. Every time I open all kinds of scientific media, I see almost 6.5438 million users of an application for three months, 2 million users for six months, and 5 million users for one year ... Due to the lack of budget, these promotion expenses are very small, as follows: My own Weibo and Weibo of several friends add up to 300,000 real fans. In the past two months, this APP has been advertised frequently. Weibo forwarded 3 items over 10000, Weibo forwarded 60 items over 100, and the download conversion rate brought by Weibo was about 10%. A Weibo forwarded 10000 times, bringing about 1000 APP downloads, which is far from my overdue schedule. Later, I asked a lot of fans, because most of them were students, some answered that there was no WiFi, and some answered that there was no strong demand. Later, I concentrated on sending Weibo after 9 pm, and the effect was better. The download volume can be immediate, but the conversion rate is about 20%. Douban promotion I have written several novels without moral integrity in Douban. The highest reply of a soft article is more than 1000, and several soft articles have been answered more than 3000 times. The conversion rate is relatively poor, and the download volume is about 500 more than usual. Then I made a survey of these people who responded. Many people answer that the soft text is too long. Seeing the name of the APP is definitely not the point, so they didn't download it. At most, they just remembered the names. It seems that my embedded soft text sucks. Later, I posted a screenshot of the APP directly in the soft text, and the download volume increased a little, just a little. Wechat friends circle promotion I don't have a WeChat public platform, because I don't pay attention to several WeChat public platforms myself, and I think it's not reliable to promote this thing, but I have a WeChat private account, and my private account has 8,000 friends. Later, catching up with WeChat to block large micro-signals, it was blocked and friends could not be added. I mainly promote in the circle of friends and send friends. The download volume of the APP can increase by about 500 times an hour, so I insist on sending it every day for 2 months, and almost 8000 people have downloaded the APP. It seems that it is still necessary to insist on selling it to a user for more than three times before the user will accept the launch of the Android application market. I saw an application launched at his home with 600,000 downloads. I really didn't lie, that is, I applied for the launch of an application treasure. On the day of launch, I stayed in front of Youmeng all day. After watching Youmeng for a day, Android downloads were 300 more than usual. Not a lot ... With the disappointment of Tencent, I applied for the launch of Xiaomi App Store. This is a bit bad. I was given four days of advertising space, and the total download volume of Android in four days was 8000. Later, I applied for the launch of 360, and Lenovo Music Store started. The effect is no different from the App Store. It's terrible. I don't believe in launching anymore. I made a starting list of the application market for your reference. Gift bag lottery-this is to spend money on prizes. Finally, I persuaded the company to sell prizes with 6.5438+0.5 million, and did a lucky draw with three app stores. The result was similar to the first free online. It is estimated that the company will not give me money for promotion in the future. I also made a lottery list of app store gift packages for your reference. Brush volume-Open all Android application markets, and the top applications have tens of millions of downloads, which are basically brush volume. In addition to Xiaomi and UC app stores, all domestic application markets can be brushed. At present, the brush price is basically 1 10,000 40 yuan. At least you have to brush it to 1000000 yuan to classify it, which is a bit of a ranking. Of course, Android also has a list-400 yuan/day, starting from 7 days, if you don't enter the general list, even if you enter the popularity list or the soaring list, you need to pay for the amount of brushing and the list. I spent 500 yuan to brush the download of Baidu application to 200,000. Hehe, I guess I can fool many laymen ... add a suffix-at first my application name was two words, without a suffix. Later I added a suffix to my name. From now on, I've been studying suffixes, but 360, Baidu, pea pods and Appbo are not allowed to add suffixes, and they can only be added in other application markets. APPStore promotes search classification-at first, I put the app in social category, and pushed it hard in Weibo and Douban for a few days, and finally it stabilized at around 160. Results The classification of apples only showed the former 150. After working for a few days, I couldn't stabilize at 150, so I simply changed my travel category and immediately stabilized at the top of 65438+. It is estimated that it can also bring a little download every day. If you can squeeze into the top 50, you should be able to bring a lot of downloads. Name-I have studied the social ranking of 100, and many top-ranked apps have the same thing: there are a lot of vulgar words after the app name, such as loneliness, singles, dating, strangers, marriage, love, sexiness, passion, blind date, sister, beauty, and other words that stimulate male hormones. Don't tell me, it's really effective ... Apple brushed the bill-because the company's budget was tight, I didn't spend money to brush the bill, just got to know it. For example, the top 20 of the three categories of games, socialization and tourism are almost all brushed in. It takes at least 50,000 yuan to maintain the list after entering the list, and at least 20,000 yuan a day for the top 20 in the classified list. Rushing to the front of the free list 100, the cost will be multiplied several times. At present, they all use the integral wall to brush the list. I think that if there is a meal in Duomeng, they can make a fortune silently. In the past two months, I personally think that the best way to promote it is to concentrate on application marketing. Other Weibo Douban WeChat brands are not bad, and the download conversion rate is too low. My greatest personal feeling is that we must make a good product and let users actively share it with friends in Weibo. It will be easy to promote and really bring long-term free downloads. I also think that a promoter who can't brag and brush the list is definitely not a good employee. Entrepreneurship is easy to promote, not easy, done and cherished. ......