Traditional Culture Encyclopedia - Tourist attractions - How to market hometown tourism?
How to market hometown tourism?
Everyone’s hometown has unique charm and stories. Use appropriate methods to make it easy for everyone to travel to their hometown, so that more people can understand and fall in love with this land. Specifically:
1. Emotional attraction - warm slogan
A warm slogan full of humanistic care can most directly attract people to experience a happy and reunited tour. . The wanderer returns home and enjoys the leisure time with his whole family, expressing his sincere blessings during the journey. Let tourists feel the preciousness of returning home, enjoy the beauty of reunion, and soothe a year of hard work and fatigue in a family trip full of warmth.
2. Attracting discounts - new promotion methods
Reunion gift packages, family reunion packages, warm discounts, New Year's Eve dinner and other promotional methods, use these exclusive methods to influence tourists, Bring warmth to your family with travel souvenirs. Even if it is a gift of a family reunion photo or a signed postcard, it conveys humanistic care and hometown affection, and preserves happy memories that can last forever. No matter where they are in the world, they can recall the beautiful moments of family reunion in scenic spots. Promotions are not just discounts, but also allow travelers to retain those happy moments.
3. Experience attraction - products and events
The design of tourism products and the planning of event marketing must be full of strong family affection and New Year flavor. Folk shows with a strong cultural atmosphere, flavor streets filled with New Year delicacies, ice and snow rinks that recall the joy of childhood, competitive games for the whole family, etc., make those lost New Year flavors and traditional customs shine again, and increase the number of tourists taking with them. Family members’ impulse to consume.
4. Attractive service-feeling at home
What you travel for is joy, what you see is celebration, and what you play is happiness, which puts forward higher service requirements for scenic spots. Improving the detailed arrangements and thoughtful and enthusiastic service elements to enjoy the New Year flavor will make it easier to promote people's consumption. In-depth service requires the support of a complete service system. From the creation of the scene atmosphere to the all-round control of the reasonable allocation of personnel, every scene and service must reflect the perfect expectations for the New Year. Tourism services during the holidays should always bring happiness and warmth to everyone’s heart.
5. Brand attraction - comprehensive value.
Brand is the differentiated emotional association formed by image, products and services in the minds of consumers. With the above four attractions, preliminary brand attraction has been established. Tourism consumption will form a prediction of satisfaction based on the product's commemorative significance, degree of festivity, and joy value. Only through the comprehensive attraction of the brand can the experiential value of tourism products be demonstrated, and every harmoniously reunited family be able to enjoy the time of reunion.
In short, hometown is like a cup of strong coffee, which makes wanderers away from home feel like "missing relatives even more during the holidays"; hometown is like a cup of light tea, the people, things and scenery in hometown are It gives everyone endless aftertaste; my hometown is like a cup of sweet juice, filled with all the good memories of my childhood. Every time I think of it, a warm current always arouses in my heart.
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