Summary of promotional activities

It is a written material that reviews, analyzes and objectively evaluates the work, research or thoughts of a certain period in the past. It can make sporadic, superficial and superficial perceptual knowledge rise to comprehensive, systematic and essential rational knowledge. Let's take some time to write a summary. So, how to write a new schema for abstracts? The following is a summary of five promotional activities I have compiled for your reference, hoping to help friends in need.

Summary of promotion activities 1 According to the instructions of the mayor, President jú of our bureau and his party went to Toyama Prefecture, Ishikawa Prefecture and Tokyo for investment promotion and tourism promotion with the investment delegation of the municipal government from March 29th to April 2nd. The promotion and investment promotion activities in Japan were very successful and were well received by the city leaders. The details are summarized as follows:

1. In Toyama Prefecture (March 29th)

1, jú Chang and his party arrived in Toyama Prefecture, and immediately exchanged and discussed with Toyama Tourism Alliance about the exhibition of East Asia Expo, plant recruitment, freight opportunities and other matters. Through the work, Toyama Tourism Alliance promised to organize a delegation to participate in the East Asia Tourism Expo and strive to reach more than 5 booths.

2. Toyama Prefecture will organize more than 20 Japanese folk performing groups, and 100 people will attend the appreciation meeting of Sophora japonica.

President Jiu also visited the North Japan News Agency and was interviewed by reporters to further promote Dalian. The North Japan News Agency published an interview with Chang Jiu.

4. When President Jiu called on Mr. Toyama Minister of Commerce and Industry, he invited ministers or governors to attend the Sophora Flower Festival in Dalian, and combined with the ceremony of setting up an office in Dalian. Toyama Prefecture is coordinating this matter.

Second, in Ishikawa Prefecture (March 30)

1. In Ishikawa Prefecture, President Jiu and his party respectively called on the Speaker of Ishikawa Prefecture Council, the Deputy Governor of Ishikawa Prefecture, and the President of Kaga Tourism Association, and had a discussion and exchange with the Minister of Commerce and Industry of Ishikawa Prefecture and the Director of the Tourism Promotion Office.

2. The county hall and the president of Kaga Tourism Association initially decided to send personnel to participate in the East Asia Tourism Expo and set up more than five booths.

3. The county hall plans to send a delegation of certain specifications to attend the tree viewing meeting.

3. In Tokyo (March +0-April 2, 365438)

1. In Tokyo, through the work of our bureau, the work assigned by the municipal leaders was successfully completed. Specific arrangements were made for the meeting and breakfast meeting between former Prime Minister Toshiyuki Hayamoto and Nikai Toshihiro, as well as the Finance Minister, a Deputy Minister, a Member of Parliament and a former Deputy Minister of Economy, Trade and Industry. At the same time, the second ambassador, Mr. Bo, Vice Minister of Communications, Mr. He Bao, and former Vice Minister of Economy, Trade and Industry, Mr. Nishikawa, were invited to attend the forum in our city. It is extremely rare for five members of parliament and 1 former prime minister to participate in the mayor's call-up activities at the same time. The mayor is particularly satisfied with the high specifications.

2. In late May this year, the second-class scalper will lead a large tour group of 500 people to attend the evening party of Sophora japonica.

3. Wakayama Greening Association donated 5 million yen to the Greening Fund of our city.

It is planned to establish a Japanese school in Dalian Development Zone.

5. Give 600 cherry trees to Dalian.

Jill said that he would do his best to get the Japanese government to sign a tourism contract between Dalian and Liaoning.

L/C will be opened in July.

The meeting not only talked about tourism, but also solved the problems of diplomacy, culture and education. Urban greening and other issues fully reflect the influence and radiation of tourism.

In addition, President Zhu also visited the Tokyo office of China National Tourism Administration and Japan International Travel Service. And held consultations on specific issues such as China-ASEAN Expo and Huaihua Appreciation Meeting.

Summary of promotional activities 2 During the holiday season, the prices of our products should be generally accepted by the public, the performance should be effectively selected according to the psychological characteristics of the foreign population, and the goods with higher cost performance should be kept in sufficient supply.

Promotion means 1: advertising promotion Nowadays, the attraction of price is still the focus of promotion. A week before the festival, a large-scale advertising campaign will be carried out, including leaflets, posters, banners, and storefront publicity of football school staff. This publicity can highlight the following points: 1. Ultra low price, 2. Rich gifts (moon cakes, mobile phone accessories or the chance to win the grand prize when you come to the store), 3.

Promotion means 2: personnel should arrange special promotion personnel during the festival. Requirements: Good attitude towards people, good professional ethics, familiar with the price and performance of our products, and strong business ability. The purpose of this method is to find the consumption point quickly through communication with consumers, increase consumers' desire for consumption, and reach a transaction.

Promotion means 3: store marketing. During the festival, we should ensure the external image of the store, the availability of various promotional equipment and the good image of the clerk, and deliberately create a hot atmosphere.

Try to promote sales two to three days before the festival, find problems in time and solve them in time to ensure the smooth progress of holiday promotion.

In the early stage of publicity, preparations should be made in all aspects, including the arrival of materials, the allocation of publicity equipment and the training of publicity personnel. Before the promotion period, all the work should be carried out smoothly.

After the Mid-Autumn Festival promotion, it is necessary to summarize all kinds of information, the number of people coming to the store, the number of buyers, the types of purchases, the possible problems in the later period and the solutions, and make a comprehensive analysis to prepare for a greater victory in the promotion during the eleventh period.

Summary: The general plan of this promotion is here. We can maximize profits and work reasonably on the basis of the interests of consumers and stores.

Promotion Summary 3 This promotion lasts for 58 days from 20xx 65438+ 1 to 20xx February 29th. It is understood that Shang Chao has a certain growth compared with the same period of last year, and the sales volume is mainly driven by key stores such as CR Vanguard and Renrenle, and the effect of the activity plan is average.

According to the market, the whole Shangchao wine market has shrunk during the Spring Festival this year, but it is mainly reflected in the gift boxes. Our company has made some achievements through the adjustment and improvement of product structure last year, the maintenance of store customer relationship, the construction of promotion team and the cooperation with dealer's activity plan.

The forms of this promotion activity are mainly divided into four categories:

1. On-site special sale:

Mainly reflect the CR Vanguard system * * * 12, the cumulative number of special items 18 times. This form of activity caters to the psychological needs of ordinary customers, and the market response is good, which effectively drives sales to a certain extent. But at the same time, there are some negative effects, which reduce the brand loyalty of consumers; Increase consumers' sensitivity to price; Affect consumers' recognition of commodity quality.

Double pile head end frame

Stack head and end shelf are not only reflected in sales, but also in his publicity and display to attract customers, thus guiding customers to this kind of goods or supporting products. During the whole Spring Festival, the stacking heads and end racks of our supermarket were not put in place one by one according to the original plan, but several key stores have been supplemented one after another, which also played a certain role in publicity and promotion.

Sanshangkan

The promotion advertisement of a single product has both special price and publicity. Our company's products are mainly made of * * and * *. This form of activity has effectively increased sales and increased the credibility of customers. According to the actual situation of the store, * * site customers have a certain amount of customization.

Four times cashback

Cash back activities also belong to an indirect profit promotion method. Although the surface value is small, it is the most affordable promotion for consumers. During the whole activity, our company's products are mainly aimed at single products, and the cash back procedures for single products are more troublesome, and only for shops with promoters, with fewer audiences. The overall quota promotion cashback is relatively weak.

In short, we should flexibly grasp the advantages and disadvantages of various forms of activities, proceed from the actual needs of customers, foster strengths and avoid weaknesses, formulate the best scheme, and realize the pattern of synchronous development of sales volume and brand.

At the same time, the competition in the * * wine market is extremely fierce, especially the three brands of * * and * *, which are deeply rooted in the * * region and have been subconsciously formed in the minds of customers. In every peak season promotion, high-cost investment (stacking, shelving and publishing in each store), crowded tactics in key stores and staff coverage in branches are adopted, and the promotion methods are flexible, the main products are prominent, and the gift boxes are updated quickly, which conforms to the market reality and caters to consumers.

Through my observation and understanding during this period, I feel that the whole activity is quite successful, but from my personal point of view, there are still some shortcomings. Let me talk about my views from the following points:

First, negotiate with the system. The personnel information of our company is closed and we have not learned the first-hand information. As a result, the whole decision-making process takes a long time and is in an undecided state, so it is difficult for Shang Chao system and dealers to come up with the optimal scheme in a short time, which has a great impact. In view of this, it is very important which model should be adopted when making the promotion plan in the future.

2. Our company's product price system is not complete, which is manifested in the fact that the single product of 20 yuan or 30 yuan can't do activities, and the activities of * * and * * are all 20 yuan, and 30 yuan is blank and can't be filled. We should further increase the price of single products between 20-60 yuan, especially between 30-50 yuan, and use single products with high ex-factory price in a low-profit way for dealers, so as to benefit consumers and increase the price of a single bottle relatively. The price of gift boxes is the highest in 90 yuan, but the price of gift boxes in our company is very high, coupled with the lack of brand promotion, we can't go anywhere.

3. Promoters, especially professional promoters, should strengthen training, especially in wine knowledge and personal store behavior. As a supplement to emergency personnel, pro-promoters should be prepared in advance, and it is suggested to strengthen the training of products and sales skills before the peak season, especially

It is to receive and guide customers in the store, and to strengthen communication and summary with long-term promotion. If necessary, long-term promotion and temporary promotion can be used to study for a period of time, and then distributed to specific stores in the peak season.

Four. In addition to further strengthening the daily maintenance of key stores, we should also strengthen the sales of branch stores, especially in the peak season, in order to boost the overall sales. At present, in the whole supermarket, the sales of key stores account for a large proportion, but other branches still have a certain passenger flow, especially in the peak sales season, which deserves attention. It is understood that our wine has a certain self-flow in these stores during the peak season. If we increase our investment in these stores, especially in the peak season, it will greatly boost the sales of this store.

5. Focus on maintaining market share in the off-season, increase in-store advertisements such as heaps, shelves and periodicals to guide sales, and gradually shift the demand for product functions in the peak season to focus on brand awareness, so as to maximize the visibility of the company's wine products in the off-season and meet the arrival of the sales season. Only in this way can we better lay the foundation for increasing sales in the peak season and cultivate the customer base for the brand for a long time.

In the shadow of * *, it is difficult for us to sell every bottle of wine. Therefore, we must further innovate our marketing ideas according to the specific market situation and our own actual situation. Do a thorough, detailed and precise job, further improve work efficiency, and do a good job in our product display, store customers, product structure and promoter management.

Summary of promotion activities 4. The preliminary preparation of this project is very sufficient and covers a wide range. Under the careful argumentation of the store manager and various departments of the company, a set of relatively complete and operable overall marketing manuals has been formed.

In terms of promotion, we have applied the promotion activities aimed at consumer groups, mainly families and housewives, and achieved due results. Consumers responded enthusiastically, fully achieving the purpose of gathering popularity.

In terms of commodities, with the seasonal promotion activities of "hot fresh, only 1 day" and "crazy special price, limited time snapping up", the purpose of charging with the overall news and stimulating popularity and sales volume by using commodities has been achieved. Coupled with the store's display cooperation, on-site promotion. The seventh anniversary broadcast draft we made has made a new breakthrough in the implementation of publicity and the rendering of the atmosphere of buying and promoting. It has given consumers a great impact in vision and hearing, and also left a good reference for our future work.

The seventh anniversary party pushed the whole seventh anniversary to a climax. The performance of each store is remarkable, and the invitation of suppliers has raised our company's corporate culture and business philosophy to a new height. The scene of the general manager cutting the cake with a birthday song gives our employees a cordial sense of family belonging. The above are several important highlights of this literary evening.

We also have certain advantages in weather, geography, people and society. At the beginning of the seventh anniversary activity, the weather suddenly turned cold, which made the seasonal goods in the original newsletter plan hot. This is inseparable from our forward-looking analysis and organization of commodities. Finally, even God really helped us. Coupled with our efforts and good analytical and executive ability, is there anything we can't do well?

However, in the process of planning, organizing and controlling the activities, there are still many shortcomings: in the middle of this seventh anniversary activity, some work in promotion plans, activities and commodities has not been put in place, resulting in some sales losses, which deserves our deep thinking and profound review.

1. Some promotional activities were aborted because suppliers could not be found.

2. Unfortunately, the supervision form has not been implemented.

3. The on-site enforcement of the store is not strong enough.

4. The timely follow-up audit of the mall was not completed.

5. The unreasonable manpower arrangement of the store leads to the failure to give full play to this single activity.

6. The development and procurement of new/sensitive commodities have not been fully implemented, which is the biggest regret of this seventh anniversary.

7. In the seventh anniversary activities, the store has obvious shortcomings in the creative display of some products, which need to be improved.

8. In the seventh anniversary merchandise activity, the store did not do a good job in on-site promotion, sometimes, sometimes not, and did not thoroughly train and track the on-site promotion personnel, resulting in the feedback of some consumers not being collected and unable to be used for reference in future work.

9. During the seventh anniversary activities, the popularity of stores rose sharply, and they went up for sale, but the hygiene work was not followed up in time, resulting in unsatisfactory hygiene at the stores and their doors, like garbage dumps.

During the seventh anniversary of 10, some sensitive goods were seriously out of stock, which affected consumers' shopping mood and was a commercial ban. We must seriously reflect! In short, any work should be constantly summarized and reviewed in order to do a good job in the next newsletter. We hope to make the whole short message marketing plan better and implement it better in the future.

Summary of Promotion Activities 5 From February 29th to 20xx1October 6th, 200**, the total sales amount was 525,097 yuan, up 38% from the previous month. Excluding the natural growth of 65,438+00% during the holiday period, the actual growth reached 28%, higher than before the activity.

The activity schedule is closely linked with the New Year holiday. Similarly, the average turnover of 80 15 1 yuan for three consecutive days also appeared from 30th to 1, and this pattern continued to 1.

The publicity expenses in the early stage of this activity are RMB 65,438+6,000 for the back cover of * * * Morning News on February 28th, and the exhibition board and X Station are in 300 yuan. Sales of publicity expenses accounted for 65,438+0%.

From the distribution of gifts, unit consumption has increased, but consumption is relatively concentrated.

The number of gifts distributed is 30% less than the actual expected number.

During the 9th event, 4 1 Unicom mobile phone experience cards were sold. In the cooperative activities with China Unicom, this new marketing model has brought some new ideas to consumers. In particular, China Unicom put up the "China Unicom * * department store strong shopping to send mobile phone experience card" in the competent business hall and printed 500 leaflets. "Chinese Valentine's Day Unicom strong shopping to send Unicom experience card" not only publicized our activities, but also made consumers feel the benefits.

Judging from the above situation.

1, media selection:

There are some shortcomings in the choice of media platform in this activity. Advertised on 28th, and sales on 29th (Saturday) decreased compared with last Saturday 17. 6%, the turnover on New Year's Eve should show an increasing trend, especially driven by promotional activities, the turnover growth should be more obvious. From the data point of view, in our media selection, the scope of publicity is narrow and the target group is biased.

Our main theme is the slogan of fashion and leisure, which is aimed at fashionable women and young people, and we should also choose a platform with high visibility in the media. Meet the needs of shopping malls and target groups.

2. Lack of planning:

Promotion activities are organized and implemented under time pressure. Although they all have a certain market base, the overall development direction and annual plan of a single activity or enterprise are quite different. A single activity can't help the accumulation of corporate brands, but it will affect the pace of brand accumulation. For example, this activity refers to the sales records of best-selling brands in the formulation of prizes. However, several best-selling brands did not participate in this activity, which not only affected the activity, but also affected the cohesion of the mall.

3. The coordination between profit-making departments and non-profit departments is poor;

The promotion activities of each floor pavilion can not be regularly fed back to the planning department that publicizes this information. The promotion information of the special store has become a domestic sales document, which can not increase the brand customers, and the purpose of small profits but quick turnover has become wishful thinking. The planning department has lost the support of this information. When making an activity plan, we can't combine shopping mall activities with special pavilion activities, which will not only be independent, but also isolate the activities. When the sales department negotiates the proportion of activities with agents or manufacturers, it loses its position.

4. Poor implementation of activities:

Regardless of the size of an activity, "strategy accounts for three strokes and seven styles", which shows the importance of activity implementation. Even if no one implements the optimal strategy, he will still wait for zero. Employees do not know enough about the promotion knowledge of activities, lack service enthusiasm, and lack skills and vitality in promoting promotional activities. In the minds of employees, there is no concept of "activities have greatly increased in turnover, and there is a lot of capital and manpower input". In addition, there is no radical plan in the sales process, and the sales tasks are not subdivided. "General management, probably sales" also limits the growth of sales.

5. Lack of forward-looking and fashionable performance:

Members of the planning department should often go out to learn the latest market information, do a good job of sorting out the information and learn more about the cutting-edge fashion information.

Next plan

In order to overcome various difficulties and avoid the above situation, each activity has the following five elements:

1, accurate market background;

2. Careful planning;

3. Close integration;

4. Close cooperation;

5. Strong execution