The integration of culture and tourism has become the new focus of tourism planning in the 14 th Five-Year Plan.

65438122 October, the State Council issued the "13th Five-Year Plan" for the development of tourism industry, summed up its achievements, scientifically judged the new situation and challenges that mass tourism faced when it entered the all-round development stage during the 13th Five-Year Plan, and focused on the theme of promoting the high-quality development of tourism industry, with the fundamental purpose of meeting the people's growing needs for a better life, drew a clear blueprint for the development of tourism in the new period and accelerated its development.

During the "Thirteenth Five-Year Plan" period, the annual per capita travel exceeded 4 times, and the total number of inbound and outbound tourists exceeded 300 million. The position of tourism as a strategic pillar industry of the national economy is further consolidated; Tourism has become a rigid demand for people's better life in a well-off society; Tourism has become an important carrier to inherit and carry forward Chinese culture; Tourism has become an important driving force to promote the optimization of economic structure; Tourism has become an important field to practice the concept of "clear water and green mountains are priceless"; Tourism has become an important new force to win the battle against poverty and help rural revitalization; Tourism has become an important channel to strengthen exchanges and cooperation with foreign countries and enhance the country's cultural soft power.

As we all know, the epidemic has a great impact on the whole industry, and it has great pressure on people, income, jobs and so on. On October 24th, 2022/kloc-0, the Ministry of Culture and Tourism released the data of domestic tourism in 20021year: according to the statistical results of domestic tourism sampling survey, domestic tourism in China recovered to 54.0% of 201year. Among them, there were 2.342 billion urban residents, an increase of13.4%; There were 904 million rural residents, an increase of 1 1. 1%.

Domestic tourism revenue (total tourism consumption) was 2.92 trillion yuan, up by 0.69 trillion yuan or 3 1.0% year-on-year. (20 19 recovered to 5 1.0%. Among them, the tourism consumption of urban residents was 2.36 trillion yuan, an increase of 31.6%; Rural residents' tourism consumption was 0.55 trillion yuan, an increase of 28.4%.

The per capita consumption per trip was 899.28 yuan, an increase of 125. 14 yuan, an increase of 16.2%. Among them, the consumption of urban residents per trip is 1009.57 yuan, an increase of16.0%; Rural residents spend 6 13.56 yuan per trip, a year-on-year increase of 15.7%.

During the "14 th Five-Year Plan" period, China will fully enter the era of mass tourism. After building a well-off society in an all-round way, people's tourism consumption demand will change from low-level to high-quality and diversified, from sightseeing to sightseeing and leisure. Mass tourism and consumption preferences have undergone profound changes, and the integration of online and offline tourism products and services has accelerated. In the era of mass tourism, the development achievements of tourism should be shared by the people, and tourism should give full play to its positive role in serving the people, enriching the people, benefiting the people and becoming a happy industry with remarkable characteristics of the times.

The "Thirteenth Five-Year Plan" proposes that China's tourism development should achieve four major goals by then. First, the tourism economy has grown steadily; Second, the comprehensive benefits have been significantly improved; Third, the people are more satisfied; Fourth, the international influence has been greatly enhanced. The first two items in the planning objectives have clear values for various economic indicators of tourism. The average annual growth rate of urban and rural tourists is about 10%, the average annual growth rate of total tourism revenue exceeds 1 14%, and the average annual growth rate of tourism direct investment exceeds 14%. By 2020, the total scale of the tourism market will reach 6.7 billion person-times, the total tourism investment will reach 2 trillion yuan, and the total tourism revenue will reach 7 trillion yuan. The comprehensive contribution of tourism to the national economy has reached more than 12%. It can be seen that the main focus at that time was in the economic field.

The objectives of the "14th Five-Year Plan" can basically be summarized as: the development level of tourism has been continuously improved, the foundation of epidemic prevention and control has become more solid, inbound and outbound tourism has been promoted in an orderly manner, the international influence and competitiveness of tourism have been significantly enhanced, and the tourism innovation ability and the modernization level of industrial chain have been significantly improved. There is no specific data index requirement in the expression.

By comparison, it can be found that the "Fourteenth Five-Year Plan" has been unable to pursue "running volume" because of the huge impact of the epidemic. Under the premise of epidemic prevention and control, it is more necessary to pay attention to the development level of tourism and the quality development of industrial chain, and gradually restore the international influence of entry and exit and tourism industry.

When expounding the development opportunities and challenges faced by the tourism industry during the Tenth Five-Year Plan period, the word "epidemic prevention and control" first appeared in the Plan, demanding "overall development and safety, paying attention to preventing and defusing risks, and keeping the bottom line of epidemic prevention and control, safe production, ecological safety and ideological safety"

Epidemic prevention and control is the premise of developing tourism, and high-quality, safe, healthy, comfortable and distinctive leisure and holiday products in urban suburbs will usher in a new outbreak.

As an important symbol of political and policy orientation, the official of the Ministry of Culture and Tourism also put "basic principles" at the top of the Tenth Five-Year Plan in 2065438+2008 (the ranking of official documents in China is very particular), saying that it is necessary to "adhere to the principle of" shaping tourism with literature and highlighting literature with tourism ". Guided by the socialist core values, let tourism become a process for people to understand Chinese culture and enhance cultural self-confidence, and promote the organic unity of social and economic benefits of tourism. "

With the rise of "national tide" cultural creation in recent years, more and more comprehensive cultural tourism projects and formats have been developed and developed. With the policy-oriented blessing, I believe that the future will be the industry outlet in the epidemic, and even new unicorns and listed companies will appear.