"Reverse tourism" boarded the hot search country camping, and the National Day began to become popular.

Reluctantly, the National Day holiday is over. During the National Day holiday, 422 million people traveled, and local tours and Zhou Bianyou tours were still the first choices. Rural camping became popular, and "reverse tourism" boarded the hot search.

Local tourism and Zhou Bianyou are still the first choice.

According to the data from the data center of the Ministry of Culture and Tourism, during the 7-day National Day holiday in 2022, the number of domestic tourists was 422 million, down 18.2% year-on-year, and rising to 60.7% compared with the same period in 20 19.

In addition, domestic tourism revenue was 2872 1 100 million yuan, down 26.2% year-on-year, returning to 44.2% in the same period of 20 19.

Affected by the epidemic, local tourism and Zhou Bianyou are still the first choice for residents. During the National Day holiday, the proportion of tourists who choose inter-provincial tour and intra-provincial cross-city tour decreased by 14.4 and 9.5 percentage points respectively.

According to the data of the Ministry of Culture and Tourism, the proportion of tourists visiting suburban parks, rural areas around cities and urban parks ranks in the top three, reaching 23.8%, 22.6% and 16.8% respectively.

According to Ctrip data, the hottest local Zhou Bianyou this year is concentrated in Shanghai, Beijing, Guangzhou, Hangzhou, Shenzhen, Nanjing, Chengdu, Chongqing, Changsha, Suzhou, Hefei, Wuhan, Ningbo, Xi and Jinan.

Deng Ning, deputy dean of the School of Tourism Science, Beijing Foreign Studies University, believes that this year's "Eleventh" Golden Week, with the upgrading of various tourism formats and the call of local festivals, people's travel radius is shortening, and decision-making is becoming more and more fragmented and flexible. This shows that the propaganda methods of tourist destinations have become more comprehensive, diverse and three-dimensional, and users can be reached in many life scenes. On the other hand, it is also a way of traveling in Zhou Bianyou and micro-vacation.

Data Map: "During the Eleventh Golden Week, outdoor camping was favored by Shanghai residents. Kang Yuzhan photo

On National Day, camping in the country became popular.

This year's National Day, driven by the trend of Zhou Bianyou, the camping economy continues to flourish.

Ctrip data shows that during the National Day, the number of camping travel orders increased by over 10 times year-on-year, of which local orders accounted for nearly 80% and peripheral orders outside the city accounted for 15%. The per capita camping cost is about 650 yuan, which is about 30% more expensive than Mid-Autumn Festival camping.

Tourists from Shanghai, Guangdong, Beijing and Zhejiang prefer long-holiday camping, with orders from Shanghai accounting for 46%. Parent-child customers account for over 30%. Among them, 83% users choose overnight camping products. Autumn is crisp and the climate is pleasant. In the most suitable season for camping, tourists choose country parks and farm camps to taste the countryside and experience the autumn harvest.

"We took our children camping during the National Day holiday. We originally planned to stay for two nights, but because it was too cold at night, we only stayed for one night and came back. " Ms. Ge from Beijing told Zhongxin Finance.

Deng Ning said that from the level of tourism consumption, the characteristics of consumption classification are more and more obvious, especially in first-tier cities. On the one hand, high-star hotels, high-end homestays and resorts are hard to find, and on the other hand, the camping industry is in full swing. People can choose different consumption patterns according to their own situation.

"reverse travel" boarded the hot search

During the National Day holiday, "reverse tourism rises among young people" and "reverse tourism" has become the key word of this year's National Day tourism.

Many young people flock from big cities to small cities and enjoy high-star hotel services at low prices. On Qunar. com, during the "Eleventh" period, the number of hotel reservations in "unpopular" tourist cities increased by more than 30% compared with 202 1 period, among which the number of hotel reservations in Gaoxing increased significantly, increasing by 40% compared with 202 1 period.

The bookings of four-star and five-star hotels in Linxia, Shizuishan, Qinghai Haibei, Bayannaoer, Inner Mongolia and Suining, Sichuan are all 0/0 times higher than that of 202 1 growth/kloc-0.

Tourists photographed the scenery of Huangshan Mountain during the National Day holiday. Photo by Xu Yongjie

Sports outing is very popular.

This year's National Day is also popular for short-distance "light outdoor" travel. 2-3 days of surrounding mountain climbing and light hiking routes are widely sought after by outdoor enthusiasts.

Ctrip data shows that during the National Day this year, outdoor travel orders around Zhejiang, Beijing and Guangdong increased by 222%, 100% and 70% respectively compared with last year. Light outdoor travel is the hottest around Yunnan, Anhui, Jiangxi, Hunan and Sichuan. In addition, the sales of National Day related products in cities such as Frisbee, kayak and bicycle increased by 425% year-on-year.

Sports outing is becoming a new way for young people to travel. On the where to travel App, the search volume increased by 200% from the previous month.

The fare is the lowest in five years.

This year's National Day ticket price is the lowest in the same period in five years. According to the data of Qunar.com, the average payment price of air tickets for the Golden Week in 2022 is about 650 yuan, which is 20% lower than 202 1 down 12% and 20 19. The holiday price on June 3 -4+00 is low, as low as within 500 yuan.

Since September, Chengdu, Shanghai and other cities have gradually returned to normal, and the tourism market has picked up during the "Eleventh" period. On the platform where to go, the average price of air tickets to Shanghai and Chengdu is 650 and 680 yuan respectively, which is 20% lower than 202 1. The average hotel payment is less than 202 1.

How did you spend the National Day holiday?

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