Thousands of people adopt the business model of Gobi.

The business model of "Thousands of People Go to Gobi" is based on the model of "Internet plus cultural and sports tourism plus social interaction", and creates an outdoor social field for entrepreneurs, new middle-class and new elites in China by creating a deep social scene of "both internal and external training" in which strategic essence is sought and commercial resources are sought outside.

Thousands of people went to Gobi, one of the four main IP of Qitu Lv Wen Group, and 20 16 was launched. After five years of continuous growth, the influence of IP has been expanding, and it has gradually become "the first choice brand for entrepreneurs to socialize outdoors", one of the main activities of the (Dunhuang) International Walking Festival and the largest Gobi hiking activity in Dunhuang.

Activity significance

Thousands of people go to Gobi as an IP incubator for the cultural tourism industry. Based on thousands of people going to Gobi, enterprises and apprentices continue to extend the outdoor social boundary, and continue to create and incubate 14 classic routes and IP products such as "Node Planet Gobi Carnival (Qinghai, China)", "Exploring the Western Regions with Thousands of Cars (Xinjiang, China)" and "Ten Thousand People Re-take the Long March Road (Top Ten Red Cities in China).

Thousands of people go to Gobi, which is a journey of self-cultivation, a journey of preaching faith and a journey of exploring the business spirit of entrepreneurs in China. 2021may 16-19, in response to the call of national strategy, thousands of people went to Gobi to lead 2 128 business elites and entrepreneurs, and with lofty mission and firm belief, set foot on Dunhuang again and started the long journey of 108 km.