When is the off-season of tourism?

Tourism is generally off-season from February 65438 to March of the following year.

Generally speaking, the tourist peak season is from May to 10, and the off-season is from 12 to March of the following year. Except New Year's Day and Spring Festival, of course. Speaking of festivals, 1 Golden Week and 1 Golden Week are both peak seasons, as well as New Year's Day, Spring Festival, major festivals and weekends.

Summer and autumn are the peak season, and winter and spring are the off-season. In fact, this distinction is whether the weather is cold or not. It's too cold for everyone to go out to play, so it's the off-season. Of course, in different places, the division between off-season and peak season is different; The off-season time varies with regions, countries, weather, festivals and other factors. For example, in the south, spring should be warm, in bloom, spring and Jinzhou are peak seasons, and in the north, winter is off-season.

Introduction of off-season tourism countermeasures;

1, change the concept of off-season and become a prosperous off-season market. Haier Zhang Ruimin once said that "there is no off-season market, only off-season ideas". Therefore, if tourism enterprises want to improve their performance in the off-season, they must first change their business philosophy and establish the consciousness of "no off-season sales".

2. In the off-season, guest rooms and banquet halls can try to receive some foreign or local conference teams, and catering can try to receive birthday parties and classmates' parties, and catering can also be used as preferential measures for meetings. Actually, there are many ideas.

3. Make full use of the price mechanism. The adjustment of price to demand is very obvious. Tourism products are not necessities of life, and ordinary tourists are more sensitive to prices. Therefore, it is feasible to use price lever reasonably to adjust tourism demand.