How to color the pages of a website?

According to research, 90% of quick purchase decisions are completely determined by color perception. Whether the color of a web page is reasonable or not will directly affect the mood of visitors, which will help to be creative, convey information, arouse emotions and improve interest.

The average user's attention span is 15 seconds, so the best way is to let users stay on your website for a while. Using good color matching will bring strong visual impact to visitors, while improper color matching will make visitors impetuous. Therefore, the color of the website will affect whether visitors will continue to browse the content of the website to some extent.

Website color matching method

1 & gt； Same color matching:

Homogeneous color matching refers to selecting a color first, and then adjusting its transparency and saturation to make the color lighter or darker, resulting in a new color. Such a page looks uniform in color and layered.

2> adjacent color matching:

Adjacent colors refer to the adjacent colors on the color circle, such as green and blue, red and yellow. The use of adjacent colors can avoid the confusion of colors in web pages and easily achieve the effect of harmonious and unified pages.

3> Contrast color matching:

Generally speaking, the three primary colors of color (red, yellow and blue) can best reflect the differences between colors. Through the rational use of contrasting colors, the website can be distinctive and focused. In design, one color is usually used as the main color, and its contrast color is used as an ornament, which plays the role of finishing touch.

4> Warm color matching:

Warm color collocation refers to the use of red, orange, yellow, ochre and other colors The use of this hue can create a warm, warm and warm atmosphere for the web page.

5> cool color matching:

Cold color matching refers to the use of green, blue and purple colors, which can create a quiet, cool and elegant atmosphere for web pages. The combination of cool color and white generally has a better visual effect.

Explanation of color matching taboo

Before choosing a website color scheme, you need to know clearly what you should pay attention to in a website that allows users to browse comfortably:

0 1 | Try not to use more than three colors in website color matching (black, white and gray are not included in website color matching);

02 | The contrast between the background and the previous article should be as large as possible, and don't use complicated patterns as the background.

The auxiliary color of the website is very important

What we need to be clear is that black, white and gray are auxiliary colors in the website color matching, which can make the content of the website clearer and also allow users to have a short rest after browsing a large area of colors.

Color recommendation of common industry websites

0 1 blue

Blue gives people a calm feeling, and has a profound, eternal, calm, broad, rational, honest and cold image. At the same time, blue can also create a peaceful, elegant, clean and reliable atmosphere.

Applicable industries: science and technology, electronics, hardware, corporate publicity, etc.

02 green

In the design of commercial web pages, green conveys the image of freshness, ideal, hope and growth. Green is usually related to environmental awareness and often reminds people of health-related things.

Applicable industries: environmental protection, service, health, education, agriculture, etc.

| 3 orange

Orange is a very lively and brilliant color, the warmest color, giving people a luxurious and warm, exciting and warm feeling, and also an exciting color. Orange has symbolic meanings such as health, vitality, courage and freedom, which can give people a sense of nobility, dignity and mystery.

Applicable industries: fashion, food, parent-child and so on.

04 red

Red is a very exciting color for people. Red is easy to attract people's attention, but also makes people excited, excited, nervous and impulsive. In addition to better visual effects, red is also used to convey the corporate image and spirit with vitality, enthusiasm, warmth and progress.

Applicable industries: government, education, e-commerce, art, etc.

Only when the colors of the website are well matched can visitors browse the website comfortably, remember the image of the website and the enterprise, and effectively improve their impression of the enterprise website.