Analyze tourism from macro and micro perspectives?

The former China tourism industry is entering the primary stage of mass tourism development based on national consumption. The specific manifestations are as follows: First, consumer demand has changed from exogenous to endogenous. In 20 10, the scale of domestic tourism market was 2 1 100 million person-times and 1.26 trillion yuan, accounting for nearly 90% and 80% of the total tourism market respectively. Second, the basic market has a large base, fast growth but low per capita consumption. In recent ten years, domestic tourism has maintained a growth rate of about 10%, but it is mainly achieved by the increase in the number of tourists. At present, the per capita annual tourism consumption is less than that of 540 yuan. Third, outbound tourism is growing at a high speed, and inbound tourism lacks obvious growth momentum. In 20 10, China's outbound travel market (including Hongkong, Macau and Taiwan Province Province) reached a record 57.39 million person-times, with an increase of 20.4%, making it the fastest growing international tourist source country in the world and the largest outbound tourist source market in Asia. In contrast, inbound tourism in 20 10 only increased by 5.8%. Fourth, market players have become the main driving force to promote the development of tourism. At present, there are 2.2 travel agencies, 65,438+4,000 tourist hotels, 300,000 accommodation institutions and 20,000 scenic spots above designated size in China, and * * * attracts 0/3.5 million directly employed people. The competition among enterprises is fierce and the market development is relatively mature. Fifthly, in the international tourism market, China is turning to seek broader and deeper industrial cooperation from the early introduction of tourists. For example, the China Detian Vietnamese Banyo Waterfall International Tourism Cooperation Zone, which was launched on 20 10, includes cooperation in tourism, real estate, exhibitions, food, shopping and other industries.