How to effectively promote tourism products?

Event marketing in scenic spots refers to a modern marketing method that plans, organizes, holds and uses newsworthy planned events inside and outside the scenic spots for marketing combination, and makes positive publicity by means of news and public relations, so as to attract the attention and interest of real and potential tourism consumers, thus enriching the existing tourism products in scenic spots, expanding product sales, increasing the income of scenic spots and improving the visibility and reputation of scenic spots.

Follow closely the "pan-entertainment" marketing

John Naisbitt once wrote in Megatrends that in today's unpredictable world, entertainment is regarded as an indispensable factor in daily life. For an enterprise, if it does not increase communication with consumers through entertainment and does not play "entertainment marketing", then the enterprise will gradually be crushed by the wheel of social progress. To put it simply, entertainment marketing is actually a marketing method that connects products with customers' emotions by means of entertainment elements or forms, so as to sell products and cultivate brand effect.