How to do new retail?

1. Let customers and products achieve precise connection. Consumers can experience it offline and place orders online; they can also look forward to it online and experience and purchase it in nearby stores offline; new retail must be many small but beautiful places. The ideal situation for a small store is that the goods are around people, the people are close to the goods, and the same styles and prices are the same online and offline.

2. The key lies in the membership system. Through user portraits, precise location selection, product SKU optimization, terminal inventory reduction, and in-store efficiency improvement!

3. Improve retail efficiency through smart terminals, such as facial recognition payment, unmanned vending, etc.

New retail consumer-oriented scene recognition technology

1. Real-time scene push

For example, send late-night snack discounts to regular takeaway customers who are working overtime; Consumers who are traveling in other places will receive discounts on tickets for scenic spots; when users are in Yintai, west of the city, a cat-catching notification will be pushed.

The combination of scene recognition capabilities and wireless push can use online means to better guide and meet the needs of consumers in offline scenarios; currently, scene push capabilities have opened up Taobao, Tmall, and Fliggy , SMS and other terminals. There are tens of millions of push notifications on Taobao Mobile every day, and the open rate is 30%-50% higher than the average.

2. Scenario-based services

For example, takeout and membership code businesses are of strategic significance to rival Taobao. Accurate scene recognition allows consumers to open Taobao in offline scenes at any time to get the services they want. For example, it can accurately identify Yintai in Chengxi and directly display the Yintai membership code.