Hainan gear shift: Real estate ebbs from the free trade zone, waiting for prosperity, grabbing people and attracting investment.

Hainan real estate marketing circle, popular with such an iron law-dry marketing but 40. Zhao Peng has just passed this age. "We people are from outside the island. We really can't stand it and have to leave."

He witnessed the tragedy of this wave of real estate turmoil on the island. Over the past ten years, whether it is Meilan in Haikou or Phoenix in Sanya, the most impressive thing is the overwhelming real estate advertisements. However, in the first three quarters of this year, Hainan's real estate development investment decreased by 28.1%year-on-year; Housing sales decreased by 44.6% year-on-year.

After the "strong man broke his wrist", in the first three quarters, Hainan's GDP was 386.579 billion yuan, up 5.5% year-on-year, underperforming the national average of 6.2%.

In fact, the growth rate of Hainan's traditional advantageous industries, such as agriculture, industry and tourism, has declined to varying degrees.

As the only tropical region in China, Hainan seems to have a prosperous future after being designated as a free trade pilot zone and a free trade port with China characteristics, but the stories on the road in the future still make people from all walks of life have mixed feelings.

Maybe it's the only way.

Innovation Hainan

65438+1October 3 1 8: 40 am, the multi-function hall of the second phase of Hainan Provincial Museum, with six cameras lined up, can accommodate nearly 200 people and is filled by journalists from all over the world.

A press conference on the case of institutional innovation in China (Hainan) Pilot Free Trade Zone is being held. In just over 20 minutes, 10 cases of institutional innovation were presented one by one on the big screen. This is the result of careful selection from nearly 300 case databases.

From "432.6 billion tons" to "980 billion tons", Hainan Rubber Group (hereinafter referred to as "Hainan Rubber"), a subsidiary of Haiken Group, has experienced a production index of "free fall" for seven years.

Natural rubber is the largest traditional agriculture in Hainan, and Hainan rubber is the largest state-owned listed company in Hainan Province. However, the rubber cost in Hainan is not comparable to that in Southeast Asia. In previous years, the annual loss was about 654.38 billion yuan.

The plight of Hainan rubber is the epitome of Hainan's primary industry.

However, Hainan rubber was involved in the "dangerous beach". Last year, the company turned losses into profits and realized a profit of 229 million yuan. In the first half of this year, the revenue was 5.936 billion yuan, a year-on-year increase of 1325438+0%.

The case of turning losses into profits was enlarged to the above conference, and the reform and innovation mechanism based on market-oriented performance management became a life-saving "straw" for local traditional industries.

The old trend has faded.

The property market halved, and 70% of Zhao Peng counterparts disappeared.

In the past, what he had to do every day was to receive the sales report at the first time after the end of the day and compare the sales data of various properties; Now? Don't look, it's also a "duck egg".

Zhao Peng was transferred to Hainan project by the company in 2004, 15. Today, he is the marketing director of a local real estate company in Hainan. "You go to Binhai Avenue for a ride, from Danzhou to Yangpu, and there are single buildings above 10 on both sides of the road. The sales performance of these projects in the last two months is either 0 sets or 1 set. Wenchang City has a project developed by TOP6 housing enterprises. I got the pre-sale certificate in May and have sold less than 20 sets so far. "

Since 20 16, the only tropical island in China has been accompanied by the construction of a free trade zone (port) and the global purchase restriction policy. A year and a half have passed, and the property market has gone from crazy to bleak.

Before 20 18, real estate contributed nearly half of Hainan's GDP. "Linhai those big counties, now the filing area is calculated in thousands of square meters. In the past, the sales of a single real estate basically started at 10,000 square meters. " Zhao Peng calculated an account, and now a county in Hainan has not sold as many houses as the previous project.

The shrinking sales area means fewer and fewer customers. Zhao Peng started from the first project in Hainan, and 95% of the buyers contacted were foreign customers. After 20 10, Hainan's economy developed further, and professional managers from other places came here one after another to settle down-these people who should buy a house have already bought it, and now very few people are qualified to buy a house in Hainan.

Lori's feelings are deeper. She came to Hainan to go to college 20 years ago and settled here after graduation. She is a typical salesman: well dressed and good at words. When she got serious, she showed herself that she was born crazy about houses and invested in real estate as soon as she had a little cash.

From 20 16 to 20 17, Lori enjoyed a wave of high dividends in the industry. At that time, she worked as a sales consultant in a building with the concept of health preservation, and customers from the northeast came in an endless stream. The rich income made it easy for her to cope with the mortgage loan of five suites.

The good times didn't last long. After Hainan's global purchase restriction "attacked", the five houses she bought at hand almost became "hot potatoes".

Li Luo, who moved to Haikou for a thousand acres and needed a big market, is now "enlightening" a foreigner. "It's easier to settle down. There are many new Hainanese who buy this dish, and the proportion of foreigners and locals is about half. "

At 2 o'clock in the afternoon, there were only two groups of customers left in the huge sales center, and Lori tried his best.

Xinfeng Xu Lai

Haikou Fuxing City Internet Innovation and Pioneer Park is a key innovation and entrepreneurship base in Hainan Province. Ma Liang's daily work is almost always around the investment and operation of this park.

He is the deputy general manager of the investment company in this park. "Hainan has established a free trade zone for more than a year, and the number of registered enterprises in the park has increased by one or two hundred. In 20 17, the tax revenue of the park only reached 50-60 million yuan. Last year, it raised 420 million, and in the first nine months of this year it was 930 million. "

In the past, most visitors were small-scale Internet companies. Now, about 10-20 companies with larger scale and wider formats visit us every week. The change stems from the adjustment of the arrangement and combination of these protagonists in the park.

"After April last year, Hainan began to strengthen the introduction of large enterprises in the province to the park, which promoted the entry of many China Internet 100 enterprises." Ma Liang said.

The latest one is ByteDance. On June 5438+065438+ 10 last year, Ma Liang accompanied relevant leaders of Haikou City to visit Zhang Yiming, the founder of ByteDance. A month later, Zhang Yiming returned to Haikou.

After the National Day, a group of founders of Internet companies, including Yao Jinbo, CEO of 58 City, Cai Huaijun, President of Mango TV, Yu Hongjian, co-founder of Flash, Ding Xiaojing, partner of Focus Media, and Chen Anni, founder and CEO of Kuaikan Comics, also came to Hainan Free Trade Zone.

In the past, the real estate industry dominated. In the Guiding Opinions of the Central Committee of the State Council on Supporting Hainan's Comprehensive Deepening of Reform and Opening-up issued in April last year, the Internet industry was listed as one of the top ten industries in Hainan's future development. In the first three quarters, on the premise that Hainan's investment in fixed assets (excluding farmers) decreased by 16.3% year-on-year, the investment in information transmission, software and information technology services increased by 5.9%.

Walking on Jiangdong Avenue in Haikou City, there are large areas of bare yellow land on both sides, and some large machinery has entered the field and the dust is flying; More is surrounded by a blue enclosure.

From June 2065438 to June 2008, Hainan announced the start of the planning and construction of Jiangdong New District in Haikou, which was regarded as the key pioneering area for the construction of Hainan Pilot Free Trade Zone.

At the end of September, Hui Ding, Mayor of Haikou City, publicly stated that in Jiangdong New District, according to the layout of six industrial parks, including business headquarters area, financial area, airport economic area, Hainan Guobo exhibition area, design park and science and education park, 32 intentional landing projects are under intensive negotiation.

At the intersection of Jiangdong Avenue and Xingyang Avenue, a golden and unique building stands side by side with the 88-meter-high sightseeing tower, which is the exhibition center of Jiangdong New District. It is not open to the public at present, but a security guard told the Economic Observer, "Every day, there are large delegations from Beijing, Hongkong, Taiwan Province Province or abroad. They lead the team in the name of the enterprise, sometimes as many as 200 people. "

The sightseeing tower has become an excellent observation point for these enterprises to overlook the whole area and choose plots. According to informed sources, the current land transfer price per mu in Jiangdong New District is at least 6,543,800 yuan. The government has even set a strict entry threshold-enterprises must be among the top 500 in the world and contribute 654.38+000 billion yuan in output value every year.

The battle of mankind

Zhong Wang always mentioned it when chatting with friends, but I didn't expect to cut into tourism. From 1996 to Hainan, he has been rooted here for more than 20 years.

Previously, Zhong Wang was the founder of Hainan Sequoia Kechuang Industrial Co., Ltd., a high-tech enterprise engaged in green building.

Four years ago, Hainan Province proposed to promote the development of tourism, requiring all departments and bureaus to report special tourism projects. The Ministry of Agriculture will set up a project working group in the direction of Internet agriculture. As one of the private entrepreneurs, Zhong Wang is also involved.

A year later, the Volcano Bike Culture Festival was held in Shishan Town, Haikou City, and Wang Zhong came up with the tourism project of "People's Cavalry Camp".

But in the first year of the project, it encountered a big problem. From building a traditional bicycle station, to cooperating with various travel agencies in Hainan, to locking in the construction of enterprise groups, he changed it three times before and after, but he didn't get through.

"My tourism project, the target market is not an outsider at all, it must be a local. The tourism pattern in Hainan is that 70% of the guests go directly to Sanya and only 30% of the guests stay in Haikou. " Wang Zhongyuan thought that Sanya tourism was more prosperous.

The facts are completely different. At an industry exchange meeting, peers complained that Sanya was more difficult to do. Because the population is relatively small.

Now, Wang Zhongzheng is trying to make a breakthrough in the positioning of sports tourism, but the road ahead is long. Since the beginning of this year, his income in the tourism sector has dropped by at least 40% compared with last year.

Looking at Hainan, the situation of tourism is not good. In the first three quarters, the province received 56.0067 million tourists, up 7.1%year-on-year; Tourism revenue reached 70.763 billion yuan, up 10.2% year-on-year. These two growth rates continued to decline compared with the same period last year.

Zhong Wang is trying to attract customers. He said that on the one hand, Hainan's cultural excavation is not deep enough; On the other hand, more and more countries have realized visa-free travel or landing visa, Bali and Southeast Asia are not far from Hainan in terms of tourism cost and natural scenery.

Lori is also fully engaged in a "customer defense war". She was about to show the customer around the model room when she turned around and a colleague came to "cut off Hu".

Equally urgent are those technology companies. Zhong Wang Sequoia Technology Co., Ltd. spends the most money in a year. Zhong Wang invested nearly 8 million yuan in R&D of Sequoia Technology Co., Ltd., of which the cost of talents accounted for about 70%. What's more difficult is that you can't get the money.

"Hainan itself lacks well-known universities. Most of the talents trained by Hainan University choose to drift north after graduation, so local high-tech enterprises face many recruitment difficulties." A technical director of Hainan Haiqi Network Technology Co., Ltd. told the Economic Observer that they are in urgent need of talents involved in big data, artificial intelligence AI, blockchain and other technical applications, and Hainan is almost zero.

10 year 10 24, a new round of household registration system reform was born in Hainan province, and two new measures attracted people's attention: First, the restrictions on settlement in this province (except Sansha, the same below) were basically abolished; The second is to cancel the distinction between agricultural registered permanent residence and non-agricultural registered permanent residence and register it as a resident account.

But Ma Liang asked, "Do real people come in because of a little government subsidy?" ?

"Of course not, they value opportunities more."

Sun Dahai, spokesman of Hainan Provincial Party Committee, deputy secretary-general of Hainan Provincial Party Committee and executive deputy director of FTO, said that experts at home and abroad have recently gathered together to discuss how to build a free trade zone (port); The relevant ministries and commissions of the central government are in full swing to promote the introduction of the free trade port policy. "There should be a wave of good news in the next 2-3 months."