A Brief Introduction to Tourism College of Northwest Normal University

The Tourism College of Northwest Normal University is the earliest professional tourism college established among colleges and universities in northwest China. It was recognized as "Top 100 National Tourism Universities" by the Tourism Discipline Group of the Business Administration Professional Steering Committee of the Ministry of Education. He is also a member of the National Association of Tourism Colleges, a governing unit of the Education Branch of the National Tourism Association, and approved by the Ministry of Education as a national training base for key vocational education teachers in tourism. The College is now an important base for the training of well-known and influential tourism talents in northwest China, tourism scientific research and the development of service tourism industry, and plays an important role in the development of tourism industry in northwest China, especially in Gansu. Based on the tenet of "discipline construction and talent training, applied research and serving the society for development", the college has provided a large number of professionals for the tourism industry in Gansu and even the whole country. The college has a comprehensive specialty setting, high talent training level and strong social service ability, and enjoys a high reputation in the national tourism colleges and the northwest tourism industry.

Northwest Normal University is an ordinary university that set up tourism management specialty earlier in China. 1995 began to set up professional enrollment. Tourism College was established in 10, and the first batch of ordinary undergraduates was enrolled in 200 1 year. The college has three teaching units: tourism management department, hotel management department and aviation service and management department, four management centers: experimental center, professional practice center, MTA education center and data center, and four research centers: Silk Road Tourism Research Center, Gansu Eco-tourism Research Center, Gansu Tourism Market and Marketing Research Center and Gansu Tourism Development Consulting Center. There are 58 full-time and part-time faculty members, including 8 professors and 8 associate professors 18, including1doctor. Member of the Steering Committee of Tourism Management Specialty of the Ministry of Education 1 person, 2 leading talents in Gansu Province, "33555" innovative talents in Gansu Province 1 person, 2 winners of Young Teachers Talent Award in Gansu Province, 2 famous teachers in Northwest Normal University, and various students such as graduate students and undergraduates13,000. It has four undergraduate majors: tourism management and service education, tourism management (foreign-related tourism direction, English direction and Japanese direction), international cultural exchange (tourism culture direction) and hotel management, covering management and literature. It is one of the most perfect colleges of its kind in China. The college has a master's degree in tourism management, and has master's and doctoral enrollment directions in the College of Literature and History, the College of Economics and Management, and the College of Political Science and Law to recruit MPA graduate students. In recent years, the Tourism College has raised funds from various sources and invested a lot of money every year to support discipline construction and scientific research in related directions; The college has 4,700 square meters of dedicated offices and laboratories. Up to now, there are more than 48,000 books and 69 domestic and foreign periodicals/kloc-0. There is also a tour guide scenario simulation laboratory, audio-visual room, network computer room, multimedia teaching laboratory, simulated restaurant and simulated guest room. At the same time, the tourism resources development planning and design laboratory invested by the central and local governments 165438+ 10,000 yuan is under construction; The construction of hardware facilities in the college is second to none in the Northwest Tourism Department.

University goals

The College will be built into a first-class, national high-level and distinctive highland for training tourism, culture and aviation talents in the western region and a demonstration place for tourism scientific research and serving the society, and continue to maintain the leading position in the development of tourism higher education, tourism disciplines and service tourism industry in Gansu Province and the leading position of similar majors in China.

University motto

Take Wan Li Road and read thousands of books.

University spirit

Innovation leads development, and details determine success or failure.

University goals

Discipline construction and personnel training are based on college, applied research and serve social development.

University guiding ideology

Guided by Scientific Outlook on Development, based on the outline of the school's strategic development plan, closely focusing on the goals, tasks and contents of the school's scientific development and transformation development, actively adapt to the requirements of the country to accelerate the transformation of economic development mode and industrial optimization and upgrading, take the road of connotative development, and realize the coordinated development of the school's scale, structure, quality and efficiency.

College development vision

We aim to cultivate professional managers and senior professional service and management elites in tourism, cultural industry and aviation service and management. Promote the development of regional tourism through excellent labor and hard work; We will always keep our ideals, keep our faith, take responsibility and be brave in innovation. The college has four undergraduate majors: tourism management and service education, tourism management (foreign-related tourism direction, English direction and Japanese direction), music performance (flight attendant direction) and hotel management, covering management and literature. The college has 1 academic master's degree program and 1 professional master's degree program (MTA) for tourism management.

Tourism management major (foreign tourism and tourism English) adopts the training mode of 1.5+2.5. In the first three semesters, the general courses of tourism management specialty are taught to enable students to master the basic knowledge and ability of tourism management specialty. In the fourth semester, according to the specific requirements of the tourism discipline, students' personal discipline foundation, interest preference, professional design and the needs of economic and social development are fully considered, and the professional direction is diverted to cultivate compound tourism higher professionals with strong foundation, strong ability, high quality and realistic and innovative spirit, which have both the theoretical basis of socialist market economy and modern management science knowledge.

Foreign-related tourism majors systematically learn the basic knowledge of modern tourism during their school days, and receive systematic training on the practical ability of planning, management, operation, marketing and organizational development in all fields of modern tourism, so as to lay the foundation of knowledge and ability for them to grow into qualified professional managers in tourism and related service industries.

Students majoring in tourism English and Japanese systematically learn English (Japanese) language and culture knowledge based on modern economic, management and cultural knowledge, and conduct comprehensive listening, speaking, reading, writing and translation training. After graduation, I can not only be competent in foreign-related tourism administration, foreign-related tour guides and foreign-related tourism management, but also engage in translation and teaching in foreign affairs, economy and trade, culture, press and publication and other departments.

Hotel management major aims to train students to master the basic theories and knowledge of modern hotel management, the basic skills of various hotel management positions, the professional quality of international hotel service and management standardization, the management concept of modern star-rated hotel industry, the solid professional management theory knowledge and skilled service and management ability, and the middle and senior management application-oriented professionals who can engage in management and reception services.

The talent training of the college pays attention to the connection with the market and strives to meet the demand of tourism development for multi-level, multi-type and multi-specification talents. In order to meet the industry's demand for specialized talents, the college has set several restrictions on tourism management, such as tourism culture, hotel management, tourism enterprise management, tourism resource development and planning, and set three restrictions on international cultural exchanges.

The college pays attention to the construction of school-running characteristics and comparative advantages, follows the talent training concept of "student-oriented development", adheres to the coordinated development of students' knowledge, ability and quality, implements the talent training mode of "introducing career design into undergraduate teaching", and pays attention to the all-round training and education of students in the whole process with the "principal and deputy certificate system" as the carrier. The college integrates the first class with the second class, and gradually brands and regularizes six professional quality development activities, such as foreign language short play competition, tour guide writing competition, scenic spot planning and design competition, characteristic tour route design competition, tour guide speech competition and tourism knowledge competition, and binds them with six credits. Multi-level and diversified construction of professional practice base. Practical teaching includes in-class practice, cognitive practice, professional practice, skill training, graduation practice and tourism social investigation, college students' summer social practice, scientific research innovation and other activities. Up to now, the college has established 22 professional practice bases in Beijing, Shanghai, Hainan and all parts of the province to meet the needs of students' social practice and professional ability development. 20 11June1won the award of "advanced unit for completing the three-year plan of doubling and upgrading tourism in Gansu province" issued by the leading group for tourism industry development;

201/kloc-0 was awarded "2010-201Top Ten Tourism Colleges in China" by the Organizing Committee of China Hotel Industry Annual Meeting in March; 2011February was awarded "20 10 Lanzhou Tourism Industry Advanced Unit" by Lanzhou Tourism Bureau; 20 10 was awarded "2009 Advanced Unit of Tourism Education in Lanzhou" by Lanzhou Tourism Bureau in March. 20 12 1 1 won the award of "Northwest Normal University takes the lead in entering the grassroots party organizations" issued by the Northwest Normal University Committee; 20 12 12 won the "Excellent Organization Award of 20 12 Young Teachers' Teaching Skills Competition" awarded by Northwest Normal University.