China tourists travel abroad.

"I won't be surprised if one day, Time magazine takes China tourists as its cover." Dai Bin, president of China Tourism College, bluntly said that "China tourists" has become a prominent topic in the world, and the popularity continues to rise.

China has become the largest outbound tourism market in the world. China tourism academy's Annual Report on the Development of Outbound Tourism in China 20 14 shows that in 20 13, the scale of outbound tourism in China reached 98190,000, and this year, this figure will be rewritten as1140,000.

The first annual outbound tourism report released on March 4th, 20 15 shows that in 20 14, Chinese mainland tourists' travel to Japan and South Korea increased greatly, and South Korea ranked first for the first time, becoming the country with the most tourists in Chinese mainland.

In 20 14, the number of outbound tourists from the mainland of China exceeded 1 100 million for the first time. The top ten countries and regions are: South Korea, China, Hongkong, China, Thailand, Japan, Taiwan Province Province of China, China, Indonesia, Maldives, Singapore, the United States and Cambodia. Some minority destinations, such as Seychelles, Fiji, Denmark, Brunei, Egypt and Mexico, are also favored by mainland tourists.

According to the data of China National Tourism Administration, in 20 14, the number of outbound tourists in China exceeded 1 100 million for the first time, reaching 107 million, and the total expenditure on outbound tourism was nearly 90 billion US dollars. In 20 15 years, the number of outbound tourists increased to1200,000.

According to "Global Freedom Report 20 15" published by china tourism academy and Ant Cellular Travel Network * *, in 20 15, the number of people leaving the country freely in China reached 80 million, with an average consumption of 1 1624 yuan, a year-on-year increase of 24.1. Dai Bin introduced that the pilot work of outbound tourism in China started from 1998, mainly to the "New Matai" three countries. "16 years have passed, and China has grown into the world's largest tourist source country, with a very rapid growth." Dai Bin said: "The people of China have stepped out of Asia and extended their footprints to the whole world. This group with Chinese as the communication language has gradually increased its radiation radius, forming an increasingly extensive China tourism circle. "

The rapid growth of China's outbound tourism has had the most direct impact on world business, and China tourists have become an important source of income for global retailers.

The annual report on the development of outbound tourism in China 20 14 points out that in 20 13, the outbound tourism consumption of China reached128.7 billion US dollars, exceeding that of any country. Some media pointed out that in the eyes of westerners, China tourists have become "pan-native" and outbound travel is no longer exclusive to the rich. Their strong consumption power has injected a "shot in the arm" into the depressed economies of various countries and become the "darling" of governments all over the world.

With "China tourists" as the key word, through Baidu search, * * * has 2.82 million related news. Looking back at related news, China tourists have become the biggest consumers in France, South Korea, Britain, Singapore and other places.

Not long ago, the United Nations World Tourism Organization released a report on shopping and tourism, pointing out that shopping is still a key activity for China tourists. Retailers around the world need to deal with the diversity of consumers' tastes in China through various channels. It's not just retailers around the world trying to make changes. Tourism has changed.

In recent years, China tourists who have been abroad for many times will find that accommodation and catering reception abroad have undergone many changes. "10 years ago, I was excited to hear a' hello' abroad for half a day." Dai Bin said that nowadays, Chinese food and Chinese service are nothing new.

As early as August 20 1 1, Hilton Hotel launched the "Hilton Welcome Program". Hilton Hotel said that China tourists want to experience fresh cultures and destinations on the one hand, and feel at home on the other. The "Hilton Welcome Program" should provide China tourists with familiar and intimate details, so that China tourists can have the most enjoyable experience possible.

A survey report on China tourists' overseas travel released on 20 13 listed ten most popular services specially designed for China tourists, namely China UnionPay/Alipay facilities, hotel staff familiar with Chinese, free wireless network, Chinese version of travel/sightseeing guide, hotel Chinese restaurant, Chinese TV programs, hotel Chinese website, Chinese room service, Chinese breakfast and Chinese version of welcome materials. China tourism academy's "China Tourists' Satisfaction Survey Report" pointed out that in the four quarters of 20 13, the lack of Chinese services, Chinese TV programs and Chinese menus were the most dissatisfied factors for China outbound tourists.

It has become a common sense that "to do business in China, we should provide more China services".

In 20 12, china tourism academy and Yi Zhe Holdings * * * launched the "Welcome to China" activity, devoted to researching and popularizing a set of service standard system customized for China tourists, and cooperated with merchants in overseas destinations such as accommodation, catering, shopping, transportation and theme parks to provide a more convenient and friendly reception environment for China tourists, especially to meet the overseas travel needs of China tourists. "This set of certification standards is to help foreign companies meet the core needs of China tourists." Dai Bin said that these enterprises can understand the "new hospitality". China tourists are everywhere, and China enterprises follow suit to provide global services. According to the report of the Overseas Chinese News, Easy Car Service, the largest mobile car-hailing service website in China, has landed in the United States. The application field of car-hailing software includes two cities in the United States, and San Francisco and new york are the favorite tourist destinations for China tourists. According to reports, "Easy Car Network" will provide exclusive services for China tourists, equipped with Chinese drivers, and meet the car demand of China tourists who have difficulties in English communication. China tourists can enjoy car service as soon as they get off the plane. In the future, China tourists can go directly to the destination of the United States even if they don't know "Practical English 100 sentence".

Zhou Hang, the founder of the company, predicted that the market value of his company would be equal to that of Uber (the originator of taxi service) in the next few years. His confidence comes from the rapid growth of the number of outbound tourists in China.

As China enterprises go abroad, the influence of Chinese is growing. More than 1000 words from Chinese have entered the English system. Among them, "Kung Fu" and "jiaozi" are closely related to Chinese and foreign tourism exchanges. Zhou Haizhong, a professor at Sun Yat-sen University, believes that this is the inevitable result of Sino-British contact and the integration of Chinese and Western cultures. With the increasing communication between the Chinese nation and English-speaking countries, there will be more and more English words from Chinese.

In the past few years, China tourists have become "topic people" because of their uncivilized behavior abroad. In this regard, Dai Bin believes that it should be treated rationally. "China people are going farther and farther, not only to see the scenery, but also to go deep into the local people's lives through free travel. When traveling back to daily life, we must always face the relationship between subject and object. When the guest feels that the host is not enthusiastic enough, there will be times when the host feels that the guest is not polite enough. " Dai Bin said that in recent years, the topic of uncivilized tourists in China has become more and more heated, such as noisy crowds and children urinating in the street. Almost every event can be hyped into a news hotspot. "In recent years, the sustained and rapid development of outbound tourism has made the exchanges between countries and regions transition from political diplomacy and elite exchanges to daily interaction between ordinary citizens. As a result, the lifestyle of tourists in their usual environment is also unreservedly presented to the world, and the relationship between host and guest with overseas destination residents has gradually changed from a' love period' full of mysterious interaction to a' life period' with daily necessities. Uncivilization is a temporary problem in the initial stage of China's outbound tourism and a normal phenomenon in the development process. " Dai Bin emphasized that while acknowledging the objective existence of these problems and phenomena, we should not magnify them at will, let alone give up eating because of choking.

Dai Bin believes that under the radiation of China tourism circle, China's outbound tourism may usher in an inflection point in 20 14, and China's outbound tourists will become more and more civilized; Governments and public departments in various countries and regions will give China tourists more convenience and treat them well in reception details; The tourism industry will further study the consumption demand of tourists in China market and China, and constantly improve the overall satisfaction of China tourists with their destinations.