Traditional Culture Encyclopedia - Tourist attractions - How to better develop tourist towns
How to better develop tourist towns
A senior expert from Prospective Industry Research Institute said that the development of tourist towns, as a project, should be fully based on its own conditions, not confined to the surrounding areas, and seek the overall positioning, market positioning and image positioning of tourist towns from a macro perspective. In-depth analysis of the town's natural, ecological, landscape, folk customs, culture and other resources, especially folk culture, requires in-depth excavation to find out the characteristics of tourist towns that are different from other projects, differentiate development, and avoid homogenization competition with surrounding tourism projects.
According to the overall positioning of the tourist town, the structure of tourism products is determined by layers, which products are oriented to high-end customer groups and which products are oriented to mass customer groups; Determine the core tourism products, profitable tourism products, supporting tourism products and explosive tourism products.
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