What's the difference between identification system and guidance system?

Guiding signs help people get there from here and understand the spatial information design of the loop by conveying information such as "direction, location and safety". The essence of the guidance system is to solve the problem of people finding their way, and the main content conveyed is spatial information. What's the difference between identification system and guidance system? What are the design schemes of identification and guidance system? Let's have a look. 1. What's the difference between the identification system and the guidance system?

Are identification system and guidance system the same concept? What's the difference between them? In related theories, there is no clear difference between these two concepts. Even many people in identify production industry think that the guiding system and the marking system are the same concept, and there is no clear difference between them. However, judging from the current development of the logo industry, the boundary between these two concepts is becoming more and more obvious.

Let's first analyze the functions of various signs, taking tourist attractions as an example. In tourist attractions, the guiding sign is the main product in the guiding system, and the function of the guiding sign system is mainly realized through the guiding sign. This is very clear. Another example is the flower sign, which is a simple sign. It is a prompt sign and has no guiding function. Similarly, various facilities name signs, landscape introduction signs, etc. Does not have the function of instruction. It can be seen that it is unreasonable to classify flowers and plants into the guide system, but the guide board is definitely a small category of signs.

Combined with the current theory of identification system and the development status of identification industry, we think that identification system is a big concept, including all identification products in the environment, and it also plays the role of guidance, prompt management and environmental optimization. Almost all identification marks in the environment can be incorporated into the identification system. Guidance system belongs to a category of identification system, which mainly refers to guidance indication as its main function. The guidance system mainly consists of time marks and indication marks.

Second, the logo guidance system design scheme

(A) the principles of logo design

Logo design should not only meet the needs of tourists, but also show its own characteristics. In addition to the general principles of systematicness, integrity and humanization, logo design should also follow:

1, logo materials should be made as environmentally friendly or degradable as possible. Environmental protection is still a hot topic. For example, the Copenhagen Climate Summit in 2009 was called a conference on future trends and human beings, and the importance of environmental protection has reached global awareness.

2, signs and the surrounding environment, for landscape facilities, out of touch with the environment or appear abrupt in the environment, visual beauty will be greatly reduced.

The content of the logo should be both educational and intellectual, such as museums, ecological exhibition halls, botanical gardens, etc., and the logo must reflect the knowledge and educational significance. The language conveyed by the logo can consider the simultaneous use of text and graphics. For example, the symbol systems of various sports in previous Olympic Games are all represented by graphics, which are vivid and clear. Its readability, easy recognition and easy memory are affirmed by most people and can be understood by people with language background. Sign text should be rigorous. In the setting of words, we should first think that the park may be open to many people, and accurate language and translation can ensure the accuracy of information. Therefore, we should keep a strict attitude towards the interpretation of the text. Words should be unified in font, font size and color.

(2) the content of logo design

1, boot logo

Provide correct directions for first-time visitors. It should include functional building indicator diagram and travel route indicator diagram, etc. Not only is it easy to read and recognize, but the information is clear, and it should be integrated with the environment of the park and visually coordinated as a whole. Guidance signs generally include general plan and indication signs. The general plan is the general plan indication placed at the entrance of the park, indicating the functional buildings, traffic and sightseeing routes in the park. Its function is to let visitors quickly understand the distribution of each functional area or the content characteristics of each area. Signs located at road intersections or bends in parks and used to guide people flow are indicative signs, which are a very important part of guiding signs. Its shape is relatively free, and it can be hung, erected and nailed to the wall.

2, public places * * * signs

The indication system of public places mainly meets the tourists' demand for the location and direction of service facilities, such as parking lot, toilet, communication, catering service, disabled access and so on. Public place indication and sign system points out the direction for newcomers through beautiful and clear signs, which not only provides convenience for tourists, but also beautifies the environment of the park invisibly.

Logo design in public places often adopts graphic expression, pure text expression or pictographic expression, but its only purpose is to make visitors from different language and cultural backgrounds feel at home and find the right direction accurately according to their own needs. Generally speaking, the logo design of public places should follow the common practice and be matched and coordinated in terms of shape, material and color according to the architectural environment of the park.

3. There are no signs

In order to ensure the property safety of personnel in industrial parks, warning signs used in specific places are called prohibited signs. Such as no touching sign on electrical equipment, no stacking sign on blind road, no left sign on road, etc.

Because it is related to people's property, it is necessary to highlight visual identifiability in the design so that people can find it in time under certain circumstances. This logo is generally standardized in color and shape to avoid confusion.

A very important part of all industrial park signs is text description, including main description title, sub-description title and text. The main title is used to explain the theme; The subtitle is the main point of contact explanation; The text is related to the secondary explanation point. At the same time, subtitles are an effective tool to attract tourists' attention, because the attention point of tourists when watching subtitles is subtitles, and tourists will decide whether to continue reading its content within half a second, so subtitles should first attract tourists' attention from subtitles. Choose colors related to the theme (such as red for fire or danger, brown for country, etc.). ); Do not use white as the background color; Don't use italics too much, and the theme of the explanation should be bold; Explain the main title and text, starting from the middle or left.