How do travel agencies do brand marketing?

For example, now travel advertisements are flying all over the sky, and many of them are so-and-so international travel service and so-and-so China travel service, which are actually place names plus China travel service or China travel service. For a big club like China Travel Service Head Office or China Travel Service Head Office, the brand risk is invisibly increased, because as long as one China Travel Service or something happens to China Travel Service, consumers will distrust the whole China Travel Service system or China Travel Service system; For a certain China Travel Service or a certain China Travel Service, the long-term investment in the brand will become the assets of others. In the final analysis, there is no own brand. What is the essence of a brand? Brand is the sum of various relationships among products, services and consumers. First of all, it is some kind of sign and symbol; Secondly, it is the experience and feeling of consumers using a certain product. There is a product or service behind every brand, but at the same time, the brand must go beyond this product or service and exist relatively independently. Different countries and cultures have different understandings of brands. For example, Japan regards brands as honest and reliable. The brand has to go through two thrilling leaps, one is from product name to trade name, and the other is to make the brand an asset through continuous dissemination and accumulation. The final form of brand is intangible assets. As far as tourism is concerned, tourism is an experienced commodity, an irreversible commodity with synchronous production and consumption. The essence of tourism is service, and service is paid labor based on interpersonal relationships. Tourism is the whole experience process from A to B, and tourism service exists in this process from beginning to end. The essence of brand is relationship, which is the sum of all kinds of relationships between products and their names and consumers. The value of brand is based on consumers' comprehensive experience and evaluation of brand. Brand is not only a name, but also an asset sublimated in the process of meeting market demand. After all, tourism and brand are related articles. Tourism service is actually related to brand building. What tourism should do is to co-ordinate resources and do all the details. What the brand really needs to do is the details, making every logo, every slogan, every color and even every tiny word spacing just right. The establishment of tourism brand should not only do a good job of basic tourism service, but also make the whole service have the feeling and effect of brand. Brand building is to brand the pre-planned brand image, cognition and attitude changes in consumers' minds, and make them unchanged for a long time, becoming accustomed to it and forming brand loyalty. Travel agencies need professional brand marketing planning. Travel agencies actually want to do branding and marketing, but many don't know how to do it, which requires professional tourism marketing planning companies. In-depth tourism planning management company is such a tourism brand marketing planning company. With rich experience in marketing planning and tourism industry, the in-depth tourism planning management company has specially explored a set of practical marketing theories for the tourism industry. The core of this theory is to systematically solve the method of integrating tourism marketing under the guidance of brand strategy. This marketing model is based on the characteristics of tourism marketing, takes brand strategy as the core, systematically puts tourism line products and brands in the background of various tourism resources, the realistic background of tourism enterprises and the rapid development of tourism, fully grasps the specific needs of market segments, thoroughly implements the brand connotation in every link and level of integrated marketing communication, and considers the maximization of travel agencies, tourist attractions, transportation, accommodation and other institutions to see how Xinjingjie Travel Agency should take the road of brand development. Shenzhen International Travel Service is also facing the problem of brand generalization. Under this background, after careful investigation and analysis of the market, in view of the characteristics and existing problems of the industry itself, Shenzhen International Travel Service decided to launch the brand strategy of Xinjingjie, and introduced the brand strategy in the fierce, low-level and disorderly competitive environment, and made a own way. According to the needs of target customers, take the value tourism route and advocate humanized and personalized tourism. The brand strategy of Xinjingjie implemented by Shenzhen International Travel Service is undoubtedly a piece of cake for the industry in the current fierce price competition. The new landscape originates from a new realm, bringing consumers completely different experiences and feelings from before. Every time is a brand-new unforgettable travel experience, a humanized and personalized trip, and a brand-new scenery in the travel agency industry. The brand positioning of Xinjingjie is a new era and humanized professional tourism. Its connotation is: presenting to the society with a brand-new service concept, service model and brand-new image, and providing high-quality and distinctive products and services. It is not only a tourism service enterprise in the traditional sense, but also the creator, pioneer and disseminator of new tourism culture and the creator of modern lifestyle. It emphasizes the freedom, freedom and self of human nature, the protection of ecological environment and characteristic culture, and people. It not only fully respects people, but also emphasizes the natural ecological environment, pays attention to the communication between people and nature, stimulates people's spirituality and potential, and creates meaningful life experiences from the heart. The so-called humanization is people-oriented, starting from the needs of customers everywhere, thinking about customers in everything, and implementing specific actions in various service details. The success of the case of thousands of old people traveling to Hong Kong and Macao together lies in one thing: you think about the whole product design from the perspective of a child, even the choice of ports and means of transportation. It is important for tourists to see that you are a trustworthy travel agency that considers tourists everywhere and can bring you immeasurable returns. Long-term adherence to the concept and corresponding actions is the only way for brand success. Under the guidance of brand concept, Xinjingjie has subdivided the market, planned different sub-brands, and launched a series of successful products, such as seeking the source of Shangri-La, the Millennium elderly traveling with Hong Kong and Macao, Shenzhen lovers, Yangshuo dating and other brand line products. In terms of promotion strategy, Xinjingjie has comprehensively introduced new tourism concepts, new image promotion, new product packaging, new service system and new promotion measures; All media publicity and public relations activities are centered around new words, which has changed the old impression that travel agencies are not innovative, distinctive, unique and insecure, and shaped the brand-new image of China International Travel Service in the new scene. Its promotion slogan is: same tour, different new scenery! The implementation of the new brand strategy of Shenzhen International Travel Service is not achieved overnight, but from the new scenic spot of Shenzhen International Travel Service, to the new scenic spot of China International Travel Service, and then to the new scenic spot, step by step, strategically, through a series of integrated brand marketing means, step by step towards healthy and benign development. To sum up, brand strategy will be the only way for travel agencies to stand out in the future competition.