The three views in the transformation of creative and folk tourism resources include

The three views in the transformation of creative and folk tourism resources include: brand view, integration view and experience view.

Folk tourism resources, folk customs refer to folk and unofficial customs, which include many types, such as religious beliefs, local languages, clothing features, diets, etc., and folk tourism resources are a form that combines folk customs with tourism, so that they can be applied to tourism activities on the basis of their own folk customs and have the same functions as other natural tourism resources.

the significance of developing folklore tourism resources. Folklore is a mass cultural creation, a social creation accumulated by certain social groups in the process of historical development to cope with various environments and meet various needs, and a mass cultural accumulation without individual copyright.

it has distinct national characteristics, primitive culture, life attributes, dynamic accumulation, historical inheritance, regional variation, class and stratum variation, etc. It is an endless cultural phenomenon, and it is of great value and significance to attach importance to the protection and development of folk tourism resources.

China's diverse and colorful folk culture is the source, foundation and bottom of the profound Chinese civilization with a long history, an important carrier of people's character, spirit and emotion, and an important part of national conditions and people's feelings. It is of great practical significance to scientifically develop and rationally utilize folk tourism resources.