Traditional Culture Encyclopedia - Tourist attractions - Online travel may be punished for "big data killing". What other tricks do online travel companies and platforms use?
Online travel may be punished for "big data killing". What other tricks do online travel companies and platforms use?
In fact, for online travel, big data killers are already a relatively common thing, and they have happened relatively early. On March 27 this year, the Beijing Consumers Association released the latest survey results on big data killers, in which 56.92% of the respondents had this experience. According to the survey, 44.14% of the respondents have experienced this kind of big data familiarization when shopping online. 39.5% have been familiarized with big data by travel platforms, and 39.5% have been familiarized with big data by online ride-hailing platforms. 37.17% of the data are mature. It can be seen from this that this kind of big data killer is not only reflected in tourism, but has now appeared in all walks of life.
And the online travel platforms that everyone is very familiar with, including Ctrip, Qunar, Fliggy, etc., have all been exposed to the behavior of big data killing. Of course, this kind of big data killing has attracted widespread attention. At the same time, relevant departments have also introduced some regulations. Once this kind of behavior occurs again, you will face penalties.
In fact, in addition to this kind of big data familiarity routines, online travel companies and platforms also have many other routines that will make consumers fall into them. For example, when many people choose travel service platforms, many people will first see some with relatively low prices, but we must know that low-price travel often cannot keep up with the service. Of course, some platforms have indeed made some more preferential policies, so that consumers are relatively satisfied, but for most low-price tours, the satisfaction is not high.
Many companies or platforms often deceive consumers' trust under the guise of price concessions, but in the end the process that consumers enjoy is not what they advertised. There are also some with lower prices, and the journey may be relatively uniform, but there will be all kinds of forced purchases. I believe you have seen more of this kind of thing online. So no matter when doing anything, everyone should not be greedy for petty gains. The so-called "you get what you pay for" is very reasonable.
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