Why is cruise tourism out of fashion now?

Cruise tourism is a very popular entertainment activity in recent years. Many people are trying new things, hoping to get more unforgettable moments. Cruise ships drift in the vast sea, forming an unforgettable moment. Let's share with you the detailed reasons why cruise tourism is cold.

Compared with the annual growth rate of 50% in previous years, the outbound cruise market of China's home port may not shrink sharply in May, but the lack of growth is an indisputable fact.

However, with the dust settled on the schedule of international cruise companies departing from various ports in China in 2006, the number of outbound cruise tourists will definitely not increase next year.

There is always a correct epigram of "being wise after the event", which can be applied to the current outbound cruise industry in China. "You don't know who is swimming naked until the tide ebbs." The cruise industry is not just a few people swimming naked, but the whole industry is swimming naked, but I didn't expect the tide to come quickly and retreat quickly.

Next, let's take a look at who "swam naked" in the tide of international cruise ships leaving the country.

The present situation of cruise tourism

One is a cruise company. Before 2008, no country in the world could compare with China in cruise industry. The leap-forward development has made China the second largest cruise market in the world after the United States.

The huge cake has attracted the attention of almost all the cruise companies in the world, so they have sent more large luxury cruise ships to China Port, reaching a dozen at one time.

With such a large number of cruise ships, the resources of the home port and the destination port are rapidly consumed, resulting in the contradiction of insufficient port berths. Cruise ships are specially set up to avoid the empty consumption of cruise ships.

All this, in the view of cruise companies, is not suspected of overheating. On the contrary, it shows that China has great market potential. Therefore, the countermeasure is not to think calmly, but to add fuel to the fire and change to a bigger ship in the hope of loading more tourists at one time.

However, due to well-known reasons, the destination ports of cruise ships suddenly decreased, especially the absence of Jeju Island, which increased the voyage of all cruise ships by one day.

Because the distance between China's home port and Japanese ports is a bit awkward, one day is not enough, and there are still many days. In the past, it stopped at Jeju Island. On the one hand, we can add a port as a selling point, on the other hand, we can also reduce the number of sailing days in a day, thus alleviating the work pressure of cruise operators accordingly.

Now, due to the lack of buffer function in Jeju Island, the operating cost of cruise ships has increased. The direct impact is the year-on-year increase in tickets, which in turn affects the enthusiasm of tourists and the attendance rate continues to decline, forming a vicious circle.

Cruise ships that can't make money can only leave the China market. The saddest thing is Tianhai Cruise Company, which is the only ship specializing in a market and can only sell ships at a loss and close down.

The international cruise company wanted to make a fortune here, but I didn't expect the ship to toss and turn, and the loss was not small.

Without accurate market analysis and scientific decision-making, these cruise companies are confused by the immediate interests and are the biggest "naked swimmers" in this tide.

The second is the home port of cruise ships. Different from the common harbor wharf, the wharf used to dock cruise ships belongs to special wharf. On the one hand, without universal loading and unloading equipment, once there is no cruise ship docked, it can hardly be directly used for ordinary cargo ships. On the other hand, in order to carry out customs clearance, the cruise terminal has special facilities such as customs and security inspection. If the number of cruise ships arriving in Hong Kong is too small, a lot of equipment will be idle.

Affected by the unusually hot outbound cruise market in China in the past few years, many coastal cities with some deep-water port resources in China have played the banner of international cruise home port.

The expansion of the terminal stepped up, but the terminal did not start immediately, and more than a dozen cruise home ports appeared at once.

However, the limited cruise routes simply cannot accommodate so many cruise home ports. Except for Shanghai and Tianjin, where tourists are abundant, the market capacity of other cities simply cannot afford the passenger flow of the regular cruise home port.

As a result, there are only a few classes a year, or even none. Even the Wusong International Cruise Center in Shanghai, which is backed by East China, will gather with the completion and use of the wharf that can dock four 200,000-ton cruise ships at the same time.

It is not reliable to blindly value the local outbound international cruise resources and hope for the marginal effect brought by the sustained and substantial growth of the market. However, when the international cruise companies reduce the number of outbound cruise ships from China's home port, the contradiction of not enough is becoming more and more prominent, and the cruise home ports in many cities will have no ships to patronize. This may be a high probability event.

These cruise home ports, which are idle because of blind decision-making, are the second largest "naked swimmers" in this tide.

Compared with these two "naked swimmers", the cruise industry participants who have been blindly expanding in recent years, whether they are chartered flight or the travel agency that intercepted the cabin, the large duty-free shops and shops in the destination port, the disadvantaged tour guides, or even the China employees on the cruise ship, will suffer losses. They are all a large number of "naked swimmers" in this tide.

The inherent defects of China's home port outbound international cruise market have been discussed in Bian Xiao, so I won't repeat them here. Even if the external environment improves, these natural and objective conditions cannot be changed, and some bottleneck problems have not been solved in a short time.

Therefore, it is necessary to remind the tide-catchers to keep a clear head so that they can go ashore in swimsuits when the tide ebbs.