Traditional Culture Encyclopedia - Tourist attractions - What is scenic spot research and design?

What is scenic spot research and design?

The main contents include:

1. Tourism resource research: Understand the characteristics, nature, value and function of the tourism resources in the scenic area, and clarify whether the natural type or the humanistic type dominates or It is a combination of both, providing strong evidence for formulating development orientation.

2. Tourism market research: Understand the target market, potential customer sources, consumption characteristics, demand preferences and other information of the scenic spot to provide reference for formulating market strategies and product positioning.

3. Tourism environment research: Understand the natural environment, social environment, economic environment, policy environment and other influencing factors of the scenic spot to provide support for formulating sustainable development goals and protection measures.