Traditional Culture Encyclopedia - Tourist attractions - How to realize the construction and promotion of rural tourism websites?

How to realize the construction and promotion of rural tourism websites?

Prepare to promote tourism-related materials first, and then find a professional designer who knows the local cultural characteristics to design the website. The website designed in this way is not only close to the natural and cultural landscape, but also harmonious. Then, the most popular online celebrities with good images in the near future are selected as the image spokespersons of the scenic spots for publicity. Not only is the cost of network operation low, but the relative return of network celebrities is also much lower, and the effect is quick, and the information is widely spread to people.

First, the positioning of the website.

The positioning of China rural tourism website is self-evident, which is a kind of online tourism information service that is closer to nature, countryside and farmhouse music, and more warm and comfortable.

The main operation orientation of small and medium-sized websites is to create more extreme services in a certain segment with limited energy. Two years ago, the concept of "small but beautiful" still applies.

The positioning of the service crowd of rural tourism websites is: starting from long-distance and short-distance, starting from the crowds in first-and second-tier cities or third-and fourth-tier cities, starting from these user groups seeking the essential "demand" of farmhouse music, finding a unique service model that truly belongs to their own websites, can attract users and satisfy users' new experience of farmhouse music.

Finally, determine a major source of income, whether it is advertising, hotel cooperation or other commercial realization modes, and then make a detailed and appropriate plan for each website column.

Second, how to build a website?

From the choice of website name to domain name, to website space and page making, it is all information that website builders need to consider carefully. For example, the website name needs to be catchy and easy to remember on the basis of fitting the main content of the website, and a simple and direct model "China Rural Tourism Network" is also a very good choice; For example, domain names also need to be simple and easy to remember to spread; For example, the size of the website space must be able to withstand visits; For example, how to create a web page that is more in line with the user experience, more concise and decent, and can reflect its own characteristics when making pages?

More professional construction methods are estimated to need your own study and reference. China Rural Tourism Network will sort out a selection experience for you when you have time.

Third, how to promote the website?

This is a course that almost all small and medium-sized travel websites must seriously practice. The way to survive is to realize the successful promotion of the website, win users' visits and finally realize commercialization.

There are many promotion channels: QQ group, WeChat group, Weibo, website forum and clever use of search engines. Another example is the guaranteed construction of soft texts, the basic production methods of external links and friendship links, but there are really not so many good shortcuts in promotion methods.

You must test all the above channels one by one, learn a way to maximize the use of resources, learn to drain from multiple QQ groups, WeChat groups, Weibo and website forums, and understand that a search engine with huge search traffic can bring you considerable search traffic, and the ranking construction of links such as external links and friends links must also become the main way for you to promote your website.