Wang, co-founder of Goto Challenge: the explorer of the commercial road.

Wang, known as "Tiger Brother", gives people the first impression that he is a loyal elder who can communicate with people deeply. Tiger Brother is not only a successful person who has been in the financial circle for nearly 20 years, but also an outdoor sports enthusiast. In his spare time, Tiger Brother likes to take part in hiking, self-driving cross-country and other activities, so that his body and mind can be perfectly released in nature. Approaching Tiger Brother, * * * shares his mental journey along the way, and truly feels the unique charm of local entrepreneurs starting from scratch to success.

Twenty years ago, the young Tiger Brother came to Shanghai, the national financial capital, and devoted himself to the booming financial industry. For more than ten years, Tiger Brother has been engaged in venture capital, venture capital, fund management, asset management and other fields. During his long financial career, Tiger Brother has helped many domestic entities to go public successfully, and also provided financing services for many overseas companies, among which there are many big-name venture capitalists such as Hesheng Capital, Xinmai Investment and Bohe Investment.

In many years of financial career, Tiger Brother has dealt with many entrepreneurs in China and deeply felt the hardships of being an entrepreneur: in the huge industrial market, entrepreneurs are like crossing the river, but few succeed. The reason is that the individual strength of start-ups is very small, and many entrepreneurs choose the road of going it alone, so it is reasonable to fail. At the same time, Tiger Brother is also thinking about a problem: how to find a suitable platform to integrate many small and medium-sized entrepreneurs, learn from each other's strong points and learn from each other's strong points, so as to promote domestic entrepreneurs to realize the same ideal of successful entrepreneurship?

By chance, Tiger Brother participated in a walking race in Gobi which lasted for several days through the recommendation of entrepreneurs and friends. By persisting in walking all the way to the finish line, Tiger Brother learned a lot: in the hiking competition, the experience of walking the whole course is highly consistent with the struggle of entrepreneurs-as long as you set a goal, stick to it all the way and stick to it, you will definitely reach the finish line. In addition, hiking is also an outdoor sport that is beneficial to physical and mental health, allowing entrepreneurs to return to nature after busy work, get rid of the troubles of secular things, and pursue the initial heart of their career; More importantly, like-minded entrepreneurs participated in hiking activities together, from which they forged a profound fighting friendship, which not only enjoyed the fun of the competition, but also gained valuable network resources. Excellent entrepreneurs learn together, advance and retreat together, realize the successful docking and cross-border integration of their respective projects, and boost the take-off of entrepreneurs' career!

In order to achieve the perfect integration of hiking culture and entrepreneurial culture, Tiger Brother joined many like-minded entrepreneurial partners around him to jointly launch the 20021First Gotu National Business Elite Gobi Challenge large-scale hiking activities. The event will be launched in Dunhuang Gobi in May next year. At that time, nearly 1,000 entrepreneurs from China will bear the ardent expectations of their relatives, friends and employees, and embark on a 4-day, 3-night trip to Gobi108km. Feel the "natural way" and "commercial way" while walking, think about your initial intention of starting a business in persistence, think less impetuous, and let your own entrepreneurial pace and life go slower and more stable, so that you will not lose yourself in the face of various temptations, and will not stop because of immediate difficulties. Learn to rise peacefully in prosperity and rise in adversity, and cultivate the pioneering spirit and literacy necessary for contemporary successful entrepreneurs and outstanding entrepreneurs.

Tiger Brother will continue to develop peripheral products such as Gobi Business School and Ge You Club around the theme culture of Gobi Challenge, spread advanced business ideas and management methods for participating entrepreneurs, establish an entrepreneur club with the theme of promoting Gobi culture, provide entrepreneurs with a high-end social platform for mutual exchange and win-win interests, and build an industrial ecosystem of outdoor entrepreneurs with the theme of Gobi business culture.

In order to promote the Gobi business culture and the industrial ecosystem of outdoor entrepreneurs, Tiger Brother established Walker (Shanghai) Sports Development Co., Ltd., grafted the rich experience accumulated in the operation of the financial industry for many years, adopted three brand-new industrial entrepreneurial models, and created the outdoor sports brand of "sports+finance+",which became a unique existence in the same industry in China.

Selecting contestants through today's mainstream crowdfunding recruitment methods to ensure high-quality participants is a prerequisite for building a social platform for high-end outdoor entrepreneurs-entrepreneurs who can complete crowdfunding tasks must have a good personal reputation and a high-quality network of contacts.

In addition, crowdfunding is also one of the mainstream financial venture capital models. Through crowdfunding, it can help enterprises to raise funds quickly, speed up capital turnover, and solve the pain points such as capital shortage for the majority of small and medium-sized entrepreneurs. Secondly, through the fission spread of crowdfunding in the circle of friends, it will help the brand promotion of players and the formation of personal IP. To complete a successful crowdfunding task is not only to collect registration fees, but more importantly, to quickly promote entrepreneurial brands and establish the personal reputation of entrepreneurs through the fission effect of crowdfunding.

In addition, crowdfunding is also one of the mainstream financial venture capital models. Through crowdfunding, it can help enterprises to raise funds quickly, speed up capital turnover, and solve the pain points such as capital shortage for the majority of small and medium-sized entrepreneurs.

In-depth cooperation with the outdoor sports circle coffee, through the appeal of outdoor coffee, start the team recruitment of Goto Gobi Challenge. As a co-organizer, Daka enjoys the profit of the event, and successfully enhances the brand value of the cooperative enterprise with the help of the influence of the event, helping entrepreneurs to establish personal IP and reach the peak of their career.

Recruit co-founding shareholders nationwide, share corporate dividends and enjoy entrepreneurial achievements. As an influential big coffee in the outdoor sports industry circle, the founding shareholder has a strong self-contained flow, which can drive outstanding partners in the circle to participate in the project and build an industrial ecosystem of outdoor entrepreneurs.

In the final analysis, the reason why Tiger Brother successfully achieved the cross-border integration of senior financiers and outdoor cultural evangelists lies in his persistence in business and entrepreneurship. Tiger Brother said that in the future, tourism sports will actively respond to the industrial policy of further promoting the integration and development of culture and tourism industry and vigorously developing red tourism, which was clearly put forward by the CPC Central Committee in the 14 th Five-Year Plan. Next year coincides with the 0/00th anniversary of the founding of the Party/KLOC-. Traveler Sports will focus on the national red walking race, let entrepreneurs review the glorious course of the party, establish a positive entrepreneurial concept, and create a new layout of the red cultural tourism industry with the "sports+"model as the core and the red spirit as the theme. By actively exploring the red tourism industry, we can not only actively respond to the "precise poverty alleviation" policy of the party and the country, but also drive the local industrial economy to take off and realize our initial intention of giving back to the society and the motherland.