How to write App promotion copy

First, do a good job of preparation before listing: APP testing is essential. Only by passing various tests and knowing some details can the products meet the market demand impeccably. At the same time, we should also do a good job in daily parametric programming, such as what kind of APP client is, software variants, English names, software sizes, classifications, languages, etc. Only by making these preparations can we better serve the later promotion. Prepare relevant materials, budget the promotion expenses, collect the APP open market, and do a good job in the APP workbook.

Various preparations before listing can be said to be very helpful to the user's experience, so that users can spend less time better understanding the product, so as to judge whether they like it or not; It is also of great benefit to promoters. Do a good job in positioning the APP, determine the target market, and after making an APP workbook, record your own operation and promotion data, shelf situation, cooperation contact information, open platform address, and operation data inspection. A table plus a reasonable and perfect budget plan can achieve the effect of scale market.

Second, online promotion methods:

1. Create various encyclopedia entries (Baidu Encyclopedia, Soso Encyclopedia, etc. ). Encyclopedia entries have become one of the necessary means for many applications and promotion. Putting the QR code of a product in an established encyclopedia entry allows users who see the entry anytime and anywhere to download the application by scanning the QR code, and can also satisfy those users who don't want to see the entry but just want to see the application.

2. Put the QR code in the evaluation article. At present, some mobile apps promoted by the Driver's Home website and those recommended by mobile app evaluation channels such as it 168 will put a QR code at the bottom of the article. After reading the article, users can directly scan the QR code to download the experience application.

3. Email QR code. Jobs believes that "whether users watch it or not, you should make it more perfect." So we can add the QR code of the APP at the end of all emails sent by the company to customers. Today, many users will choose to directly scan the QR code to download, because the promotion that really saves users' time is the best promotion.

4. WeChat and Weibo promotion. The users of WeChat and Weibo have been increasing. On the way to work, on the bus home and before going to bed, it has become a fashion to feel happy anytime and anywhere and weave Weibo. And many mobile apps have their own official WeChat and official Weibo. When publishing WeChat and Weibo, you can generate a QR code from your own application address. After seeing it, users can use QR code recognition software such as capturing QR code, scan it and download it, which not only plays a propaganda role, but also plays an eye-catching role.

5. Forum promotion. Forum Post Bar is also a gathering place for netizens. Publish high-quality posts related to tourism in the company's official website and some influential forums, and put APP QR codes in the posts to guide users to download.

6. cooperate with the app store. Influential application stores such as Android market, pea pods and App Store attract a large number of users' attention every day, so if we can work hard with these application markets, we can bring a large number of potential customers.

Third, offline promotion methods

1. Print APP on the packaging bag of Dayinshan spring water. Print the name and function of the APP on the mountain spring packaging bag, and then put some professional words. Those customers who buy water can scan the QR code with QR code recognition software such as snapshot QR code, download our APP and learn about the publicity content. In addition, you can also print QR codes on promotional materials such as event lists, gift bags and notebooks.

2. Outdoor advertising. Some APP applications that advertise outdoors, such as Shanda Chek and knowledgeable person of Telecom, have printed QR codes on outdoor advertisements. When you see the advertisement, you can download the application by scanning the QR code.

3. Business card. Printing the QR code of an APP on the back of the business card and scanning the QR code to download our application will not only make the person who receives our business card remember our name, but also let the other party experience our application. Why not?

4. Meet Yi Labao and the booth. Whenever there is a meeting, there is always Yi Labao passing by at the entrance and the scene. There are too many Yi Labao for everyone to remember. Many people just glance at the advertisement and walk away. Why not put a QR code? When the participant sees the QR code, he can download the application. Although the participant left, his scanning records and links will be stored in his mobile phone and taken away by him. Even, he can leave the venue and wait until the internet speed is fast before downloading your application, which is very convenient. It would be better if the meeting place we choose has wifi.

Fourth, the follow-up maintenance work:

1, and strive for the praise of the app store. Users will decide whether to risk time and money to download the application based on the comments they see. This may seem cruel, but the life of an application depends on users, who may not see important functions, or sometimes make stupid expectations for an application, or even deliberately give negative comments. So we should try our best to get positive comments. Test, test, test again. Ensure that there are no defects in the application. Send promotional code to friends, family and those who are willing to take the time to praise the application. Be sure to let all employees of the company download the application and give a rating and evaluation in the application market.

3. Product optimization and upgrading. Constantly strengthen the function and appearance of the app, update the app regularly, improve the application ranking, and increase the comfort of users.