What does the diversified demand of tourists drive?

In the past Spring Festival Golden Week, if you are in Shanghai, you can go to Baoshan International Folk Art Exhibition Hall to witness the "Silk Road Engraved in Time-World Heritage Silk Exhibition" and see how traditional crafts can make the "heritage" come alive; If you are in Beijing, you can go to China Garden Museum to experience the traditional folk activities in Beijing and Hebei, and visit 1928 "Four Famous Dances of Peking Opera" screen painting exhibition board. Driven by the theme of high-quality tourism, there are a wide range of new products and formats on the shelves of "tourism+"products by sea, land and air.

It is understood that new formats such as outdoor sports, research tourism and tourism homestay in Hunan Province are leading the upgrading of the consumer market. Among them, the outdoor camp of Eagle Sports and Leisure in Dawangzhai Village, Dong Tang Street, Zixing City, Chenzhou received a large number of tourists. The booking rate of a number of homestays with their own characteristics in Dongjiang City and rural areas around Dongjiang Lake before the Spring Festival is over 95%, and the occupancy rate is 100%. Hengyang Industrial Museum, World Watch Culture Museum, Hengyang Beer Plaza and other industrial tourist attractions are also popular with tourists.

It is reported that in order to attract tourists from all over the country, some tourist destinations even took the initiative during the Golden Week of Spring Festival, such as Wudang Mountain Tourism Special Economic Zone Tourism Bureau, Yantai Tourism Development Committee, Anhui Tourism Development Committee, Foshan Tourism Bureau, Jingning She Autonomous County Tourism Committee, Zhangjiagang Tourism Bureau and other local tourism authorities issued "red envelopes" in advance through online channels.

At the same time, due to the more abundant tourism modes of tourists, various tourism derivative formats are also booming. Ctrip said that during the Spring Festival, China people prefer leisure and vacation, so it has brought fire to car rental, homestay and other formats that favor free travel. Among them, except Sanya, which is as popular as Xiajiaozi, Chengdu is the most popular destination for car rental and self-driving. When picking up a car at Shuangliu Airport, the surrounding Qingcheng Mountain, Dujiangyan and Xiling Snow Mountain are all good places, while popular cities such as Shanghai and Tianjin are even hard to find a car. In addition, "B&Bs" is also very busy, and many people report that popular destinations are full, especially the ancient towns in Jiangsu and Zhejiang. On the second night, the occupancy rate of homestays and inns in Wuzhen reached 100%. During the three nights from the third day to the fifth day, the occupancy rates of Zhujiajiao and Wuzhen exceeded 90%.