Why is Hangzhou called a food desert?

The reasons why Hangzhou has become a food desert may involve the following aspects:

1 Cultural aspect: Hangzhou cuisine is one of the eight major cuisines in China and has a long history and cultural heritage. Therefore, it is bound by tradition, lacks innovation and change, and is difficult to adapt to the tastes and needs of modern people. Hangbang cuisine pays attention to the original taste and lightness of the ingredients, but modern people's tastes tend to be heavy on oil, salt, and spiciness, and they are not very receptive to Hangbang cuisine.

2 Historical aspects: Hangzhou was once the capital of the Southern Song Dynasty and had diverse and exquisite cuisine. However, with the changes in history, Hangzhou's status declined, and the food culture was also impacted and destroyed. Many classic dishes of Hangzhou cuisine have been gradually lost or simplified due to the high requirements for ingredient quality and cooking level.

3 Political aspect: The Hangzhou municipal government does not pay enough attention to and support food culture, and has not formed a complete system and mechanism to protect and inherit Hangzhou cuisine. Although some policies and measures have been introduced in recent years to formulate Hangzhou cuisine standards and build gourmet food brands, the effects remain to be seen.

4 Economic aspect: Hangzhou is a rapidly developing city, attracting a large number of foreign people and enterprises, and also introducing catering culture and brands from various places, forming competition and conflict with local cuisine. Hangbang cuisine is difficult to gain an advantage in the market because of its high cost, low profit, and difficulty in standardization.

Food desert is not just a joke. It plays a vital role in the development of cities. For example, Changsha once became a golden city for tourism with its unique food culture such as milk tea, snacks, restaurants, etc. Improve the city's entire economy and image.

Therefore, a city that has been in a food desert for a long time is not friendly to the long-term development of the city and may have the following effects:

The negative impact of food deserts on the city may be in the following aspects:< /p>

- Influence the city's image and attraction: Food is a business card of the city and also a kind of culture of the city. If a city is considered a food desert, it may make people feel that the city lacks character and charm and is not worth exploring and experiencing, thus affecting the city's popularity and favorability.

- Influence the development of tourism and cultural industries: Food is an important part of tourism and an important carrier of culture. If a city is considered a food desert, it may reduce tourists' interest and satisfaction, reduce tourism income and benefits, and also affect the city's cultural dissemination and exchanges.

- Affects the competitiveness of the local catering industry: Food desert may mean that the level and quality of the local catering industry is not high, it is difficult to form characteristics and advantages, and it faces the impact and squeeze of foreign brands and cuisines, resulting in local The development of the catering industry is restricted and shrinking.

It can be seen from the following aspects that the Hangzhou Municipal Government and the Commerce Bureau attach great importance to and support the development and promotion of Hangzhou cuisine:

-Hangzhou Municipal Commerce Bureau formulated The "Hangbang Cuisine Cuisine Standards" has been formulated, and relevant industry associations and Hangbang Cuisine Master Studios are encouraged to participate in the formulation of cuisine standards. Relevant social groups and enterprises are encouraged to formulate Hangbang Cuisine group standards and enterprise standards.

- The Hangzhou Municipal Commerce Bureau will award each item no more than 1 million yuan, 300,000 yuan, or 200,000 yuan to the units that take the lead in formulating international standards, national standards, industry standards and group standards for Hangzhou cuisine. , a one-time reward of 200,000 yuan.

- Hangzhou Municipal Commerce Bureau strengthens the transformation of Hangzhou cuisine’s classic dishes into pre-made dishes and Hangzhou cuisine’s innovative works into catering products, and encourages catering companies and food companies to increase research and development efforts, build product matrices, and Enterprises registered and operating in Hangzhou that sell Hangbang menu products and whose annual sales exceed 50 million yuan, 100 million yuan, and 200 million yuan for the first time will be given rewards of no more than 250,000 yuan, 500,000 yuan, and 1 million yuan respectively.

- The Hangzhou Municipal Commerce Bureau has created strong IPs such as onion-wrapped cypress, Dingsheng cake, spring rolls, and Hangzhou steamed buns to form Hangzhou’s unique food landmarks and create a new consumer brand that young people will remember and be willing to share.

- Hangzhou Municipal Commerce Bureau takes the opportunity of the Asian Games to sincerely invite friends from home and abroad to come to Hangzhou to watch the Asian Games, taste Hangbang cuisine, and provide valuable suggestions for the high-quality development of Hangbang cuisine.

I think that if Hangzhou wants to develop specialty snacks, it may need to consider the following aspects:

- Localization: Hangzhou’s specialty snacks should reflect the regional culture and flavor of Hangzhou, and be consistent with Hangzhou The history, scenery, folk customs, etc. have certain connections and symbols, and can show the charm and characteristics of Hangzhou, such as West Lake Water Shield Soup, Longjing Shrimp, Sauce Duck, etc.

- Innovation: Hangzhou’s specialty snacks should also adapt to the tastes and needs of modern people, carry out certain innovations and improvements, and increase the diversity and appeal of snacks, such as adding new ones to the original snacks. Ingredients, seasonings, methods, etc., or combined with food elements from other places to create some new snack brands and IP.

- Quality: Hangzhou’s specialty snacks should also pay attention to quality and hygiene, improve the level and reputation of the snacks, eliminate consumer misunderstandings and prejudices, and increase consumer trust and satisfaction, such as using high-quality Ingredients, equipment, packaging, etc. ensure the freshness, deliciousness, and safety of snacks.

- Strengthen the publicity and promotion of Hangbang cuisine: use various media and platforms to display the charm and characteristics of Hangbang cuisine, attract more locals and outsiders to taste Hangbang cuisine, and form a Good word-of-mouth effect.