Which one is more upscale, Heilan Home or Ordos?

Ordos, although both are men's clothing, the crowd, positioning and style are still very different. Since Hyland has lowered its ranking, the crossover point between the two brands is small and pitiful, or even no crossover point! Hailan is currently mainly engaged in stocks and quick sales. In other words, it's doing low-cost operation and high consumption. The main channels are franchise stores in cities and counties and large stores near roads! There are many varieties and rich products! In summer, the unit price for short-distance customers is around ￡100.

Ordos started with cashmere as its main product, and later gradually expanded the entire category. From the perspective of price and raw material use, it is considered a national first-line brand! The product has enough chroma, positive colors, complete but not stacked categories, the product is not commercially oriented. Although he has tried to transform and develop a young series in recent years, he has no awareness of tourism consumption, so the main group now is high-end customers in first-class cities, mainly those after 60 and 70 years old, who have spending power and clothing needs! In summer, the unit price for short-distance customers is about 2,000 yuan!

Inner Mongolia Ordos Investment Holding Group Co., Ltd. was established in 1979. After more than 30 years of continuous profitability and development, Ordos has developed from a cashmere products processing company into a large-scale modern global industrial group covering diversified operations such as cashmere clothing. Ordos Cashmere is a leading enterprise in the cashmere textile industry, with a complete industrial chain and international standards. Standard processing technology. The National Cashmere Technology Research Center is a company technology center recognized by the Ministry of Science and Technology of the People's Republic of China and the Chinese company member of the "International Cashmere Hair Manufacturers Association". The total revenue of the 100 companies was 635.109 billion yuan, with an average annual growth rate of 8.68%. Among them, 11 companies had operating revenue of more than 10 billion yuan. Yili Group ranked first with 90.223 billion yuan, followed closely by Ordos Holding Group, with revenue of 62.012 billion yuan.

29-year-old Wang Linxiang joined the cashmere sweater factory, determined to change this situation. He learned that a factory in Shanghai had learned wool textile technology and professional equipment imported from abroad, so he immediately drove 50 workers to Shanghai and spent several months learning how to install cashmere textile equipment, which he then purchased from Japan. More than 200 cashmere spinning machines were installed, and cashmere sweaters were produced and exported to Japan. The net profit that year had exceeded one million.