Jackson Yee has become a spokesman for Denmark's tourism image. Do you think the "fan effect" can effectively promote the development of tourism?

The so-called "fan effect" does exist. If you ask a popular star to endorse your product, the sales of the product will be driven by fans' love for their beans, but it is also limited to consumables. For example, your family loves beans to endorse potato chips. You can buy 10 bags or even 100 bags of potato chips and eat them slowly at home. But what about the endorsement of home appliances? Unless you really need this thing, will you buy a dozen identical home appliances for your beloved bean to watch at home? I don't think any rational fan would do that.

Tourism is even more illusory. It's ok for you to invite popular stars to be spokespersons for tourism image, but if you rely on spokespersons to develop tourism, you will probably starve to death. There are many aspects to consider when choosing where to travel. First of all, do you have time? Second: whether there are economic conditions; Third: Is the scenery of the destination good? Are there many places to play? Fourth: the security situation of the destination. If you really want to travel, you must consider where to travel from these aspects, rather than seeing which place is endorsed by which star. Besides, people's stars just speak for you and don't live there. Fans who want to idolize will not chase after a place where they can't see love beans at all. Instead of this, it is better to attend a meeting or something when there are activities in China.

The biggest advantage of this tourist spot with celebrity endorsements should be that people who like this star will regard this place as an alternative if they want to travel in the future. This kind of consideration is the most unrealistic, and the effect can be said to be minimal. Therefore, to develop tourism, we must first do a good job in hardware facilities and attract others, so as to truly develop tourism.