What is the psychology behind "bad tourism"?

After the National Day holiday, the word "tourism smashed" came into public view.

"Staring at the hotel in a daze", "playing mobile phone in the hotel" and "wandering around the small town on the 18 line" have become the true portrayal of most people's holidays. The "lying in a different place" and "playing mobile phone in a different place", which used to be sneered at by people, really became fragrant during this year's National Day holiday.

It is completely different from the previous way of traveling: instead of joining in the fun, going to popular cities and online celebrities, people prefer to choose an unknown destination for vacation, stay in a hotel, eat takeout, and be quiet and relaxed. As a result, some unpopular cities have entered the public eye.

Avoiding the crowded crowd, "wandering" has opened up another way of leisure.

For this phenomenon, some critics think it reflects the change of young people's tourism "taste", and even explain that this is the change of tourism "track", which indicates the great change of tourism.

In fact, some tourists have long punched in to small tourist cities that are not popular. On the one hand, it benefits from the continuous improvement of infrastructure in small cities. For example, many small cities have opened high-speed trains and even airports, and the hotel conditions are not inferior to popular tourist cities, with better cost performance. On the other hand, thanks to the development of the Internet, many people will share travel pictures and texts on social platforms, and some niche attractions with good cost performance can be paid attention to and "planted", and then there will be opportunities to attract some tourists to punch in offline.

This year, the reporter went to Moganshan in Huzhou for an interview. In Yucun at the foot of Mogan Mountain, there are many cafes in a village. According to local people, many young people come to Moganshan for "bad travel" and do not choose to punch in at scenic spots. Instead, I stayed comfortably in a hotel with an accent at the foot of the mountain for two days, and then went to the village for coffee and chat when I was free.

In fact, to a certain extent, "bad tourism" is a vote cast by young people on the current mainstream tourism products with their feet.

Many popular tourist attractions are crowded with people on holidays, with poor experience and poor cost performance. Under careful analysis, these "bad tourism" niche cities have many similarities. For example, tourism resources have not been overexploited and commercialized, but they still retain rich local features and characteristics, which can not only let tourists experience the original customs, but also win everyone's favor with their unique tourism resources.

This phenomenon has also brought new enlightenment to tourism management. To attract tourists, we can no longer rely on the inherent resources to get tourists, or use the same mass attractions to get passengers, but rely on the unique local culture, living atmosphere and humanistic atmosphere to retain tourists. In other words, if a city wants to develop tourism economy, it can't separate the scenic spots from the daily life of local residents. Only by "seeing people, things and life" can we attract more tourists.