How to choose a facade?

Step one: Choose a good location and store. When choosing a business location, you must grasp the following keys:

1. Grasping the principle of "customer flow" is "money flow"

< p> When opening a store in a busy area with bustling traffic and people, the chance of success is often much higher than in an ordinary area, because the constant flow of people is a potential source of customers. As long as the goods you sell or the services you provide can meet the needs of consumers, There will definitely be good performance. Areas with large passenger flow include ① the commercial center of the town (what we usually call the "downtown area"); ② near the stations (including railway stations, long-distance bus stations, passenger ferry terminals, and the starting and ending points of buses and buses). station); ③ the entrance of a hospital (preferably a large hospital with an inpatient department); ④ the entrance of a school; ⑤ the entrance of a popular tourist attraction; ⑥ the entrance of a large wholesale market.

2. Taking advantage of the "Dianduolong City" effect, we might as well listen to what consumers have to say:

Miss Lu, a white-collar worker in a certain company, is a big consumer of flowers and often sends flowers. Flower baskets and bouquets for clients and friends. She said that except when she is particularly anxious and may find a nearby flower shop to buy flowers, most of the time she rushes to the stadium road to buy flowers because there are many flower shops there with a full range of colors and varieties, and a large choice; she teaches at a university Every time Ms. Jiang wants to buy clothes, she always likes to go to Dongpo Road, Wulin Road and other places with a large concentration of clothing stores. She believes that there are not only many stores with many styles, but also that it is easier to compare and negotiate prices. . Therefore, don’t worry about competition within the same industry. Once more and more stores in the same industry are opened, there will be an agglomeration effect, which will easily expand the influence, gather popularity, and form a “XX professional street”. Business will definitely be easier to do than going alone.

3. Pay attention to the fact that the choice of business location is closely related to business content and potential customer groups. Each industry has different characteristics and consumer targets. Prime locations are not the only choice. It is better to open a store in a relatively remote specific area than to open a shop in a downtown area. For example, a small shop selling oil, salt, sauce and vinegar will definitely do better business if it opens in a residential area than in a downtown area; another example is a stationery store, which will open in a residential area. The prime location is obviously not as ideal as opening in the cultural district. Therefore, it is necessary to determine the best location to open a store based on different business industries and projects. The following table is for reference and can be used as an analogy: business type ideal location snack bar, non-staple food store, specialty product store, hotel, telephone booth for public use, Storage area, etc. Near the station, bookstores, stationery stores, flower and gift shops, laundry rooms, video rooms, photo studios, etc. Cultural districts, rice stores, grocery stores, hair salons, newsstands, tailor shops, nurseries, water stations, fruit shops, etc. Residents There are three types of stores in residential areas: car washes, motorcycle repair shops, auto parts stores, scrap recycling stations, and chemical and building materials stores. From the above table, we can see that when choosing a suitable store, it is not that the busier the place, the better. The key is It is necessary to act accordingly.

Step 2: Conduct further investigation. After initially selecting the location for opening a store, a further comprehensive inspection should be conducted. Only after certain investigation and analysis of the relevant situation can one decide whether to finally settle on the location. this.

Mainly investigate the following aspects:

1. The situation of the store itself. Ronaldinho, who runs an audio and video product store, recently bought a store from someone else. This area is The 15-square-meter store is located in a sub-busy area, and the daily flow of people is also very considerable, but the rent is very cheap, only 800 yuan per month. Ronaldinho thought he had gotten a bargain and was secretly happy. Unexpectedly, after spending more than 10,000 yuan on the renovation, less than a month after the grand opening, he received a "Demolition Notice" that made him dizzy. It turned out that the previous family knew that the store would be demolished sooner or later through internal connections, so a golden cicada came out of its shell, took a profit and ran away, leaving a trap for Ronaldinho to trap. Therefore, before renting a store, you must conduct a careful investigation of the store's situation.

2. The background of the landlord. Some people are eager to find a store, so they search all over the street. Sometimes they can actually find a few stores with the word "transfer" on them, and they can't wait to negotiate with them and deliver the goods. Deposit or even rent. In fact, this approach is extremely hasty and can easily lead to a series of sequelae. If you really take a fancy to the store, it is best to first inquire about the real landlord (i.e. the property owner) from the side, have a basic understanding of his background, and then make contact after you feel that he is reliable. It is generally best to negotiate directly with the real landlord. If the landlord says that he has leased the contracting rights and no longer wants to intervene, it is not too late to negotiate with the current shop owner. In addition, once the negotiation is successful, you should also pay attention to the formal agreement and request to go to the property owner to change the name of the lessee. △Horizontal competition: mainly business performance and commodity price levels. By examining the operating performance of similar stores in the same location, you can make a preliminary estimate of the profits that may be generated by leasing this store; and by examining their product price levels, you can determine your own future product prices accordingly. These are very necessary.

3. Passenger flow status "Passenger flow" is "money flow". Examining the passenger flow status will not only make you confident about your future business conditions, but also provide you with a scientific basis for deciding your future marketing priorities.

The passenger flow situation mainly examines the following contents: ① nearby units and homes, including how many residential buildings, government agencies, companies, schools and even other stores (these stores are very likely to become your regular customers); ② the structural characteristics of the passing crowds , including their structural characteristics and consumption habits such as age, gender, occupation, etc.; ③ The status of passenger flow in low and peak seasons. For example, stores near schools should consider winter and summer vacations. Stores in areas where government agencies and companies are concentrated must know their commuting times. Stores near stations should understand the patterns of tourists during the off-peak and peak seasons. These are all important basis for you to set business hours. . Step 3: Get the store you are looking for as soon as possible. Once you find the ideal store, you must make an immediate decision and act quickly to get the store you are looking for as soon as possible. Otherwise, it is very likely that someone else will get there first because of your hesitation, resulting in Missed opportunity. How to win the store? Negotiation is of course crucial.

4. Negotiate the rent price. For opening a store, rent is often the largest fixed cost. Before negotiating the price with the landlord, you should first have a spectrum in your mind and decide on an acceptable price. The highest price, this price must be: ① You feel you are sure you can afford it. Especially when you have to pay off the rent for several years in one lump sum, see if you have the ability to pay; ② Make a budget, it is estimated that there is money to be made; ③ Then inquire about similar stores nearby, the prices are basically the same. , the explanation is relatively reasonable. Then, based on the maximum rent price set by yourself, compare the rent price given by the landlord, and then negotiate the price after weighing the balance, it will be easier to succeed.

5. Negotiate a good payment method. There are many ways to pay rent. The most common ones are monthly settlement, regular payment and one-time payment. If the landlord, in addition to the fixed monthly rent, also wants to share a certain percentage of profits based on your business conditions, you can use the monthly settlement method. This can ensure timely settlement and avoid prolonged delays that increase the difficulty of calculation. Both parties will be satisfied; yes; After setting the rent for one or two years for a front-end house, if you want to renew the lease later, it often has to increase year by year at a certain rate. In this case, the most ideal way to pay the rent is to pay it collectively every six months or one year. Pay once, so that once you have a new store or intend to change business, you will not lose the deposit; some stores are rented for a long time, and one lease is for ten or twenty years. If you have enough funds, And if you are optimistic about the store you choose, you can also pay off ten or twenty years of rent at once. This will not only avoid the risk of the store being poached by others at high prices, but also not be affected by rent increases, saving a lot. Rent, because in the long run, the rent of storefronts is generally on an upward trend.

6. Negotiate additional conditions. When negotiating with the landlord, in addition to negotiating the rent, you should also pay attention to negotiating the relevant additional conditions. This can also save you a lot of expenses. First of all, before renting a house, you should have a clear understanding of the existing conditions in the store, including the decoration status, equipment condition, etc., and then through negotiation, ask the landlord to carry out basic renovations on the storefront before renting it out. Utilize equipment and decoration, make basic repairs to the roof, floor, and walls of the store, add or repair water and electricity facilities, etc., or require the landlord to bear the corresponding costs and deduct them from the rent. In short, try to save money as much as possible. At the same time, you can negotiate for the deposit to be waived. The deposits for some front-end houses in prime locations are often quite considerable. Although the money will eventually be returned to you, if you keep running the business, the money will be left there to die. For entrepreneurs who are strapped for funds, In general, this is also a big "baggage". If the negotiation is done well, it is entirely possible to remove it. In addition, you can also negotiate for an extension of rent payment. Try to keep the initial rent as low as possible, and after a period of time when the business is on track, pay according to the standard and make up the initial difference. As long as you speak sincerely and rationally to the landlord, and take the initiative to limit the extension period, some reasonable landlords will agree, which can also reduce a lot of financial burden in the early stage of starting a business.