Characteristics of main customers and target groups of scientific research tourism projects

More lively, free, like to relax and spend money.

This paper mainly analyzes the basic characteristics of college students' tourism, consumption behavior characteristics and tourism motivation. According to the survey, nearly 86% of college students said they like traveling very much, while 14% said they generally like it, and almost no one dislikes it. Further analysis shows that the monthly living expenses, professional differences and gender differences all have different degrees of influence on college students' willingness to travel.

At this time, you have to think about where these target groups will be, where they usually gather, how we can reach them and how to open this market.