Xiniya’s brand introduction

China Xiniya Fashion Co., Ltd. is a leading supplier of men's casual clothing in China, mainly designing and producing men's business casual and business formal wear and clothing accessories, through the company's 26 distributors and more than 100 The department store distribution network sells Xinia brand clothing. Xinia products are sold in more than 1,200 Xinia stores in 21 provinces, 5 autonomous regions and 4 municipalities.

The target consumers are career-oriented men aged 25 to 45 to meet their needs for fashionable and casual clothing in work and life.

In 2006, Mr. Yang Zi, one of China's top ten designers, was hired as its design director; an international-level design team was established, forming a brand with jackets, suits, T-shirts, shirts, casual tops, cotton clothing, and casual clothing. A product series focusing on pants, ties, leather goods and leather shoes, it is a men's clothing brand that focuses on business travel fashion; it is committed to formulating suitable and comfortable products for business people around the world, suitable for official business trips, informal business meetings and fashionable sports and leisure business meetings and other occasions. The way of dressing, Xiniya business travel patented Ctrip clothing is the first to be launched, providing a more perfect clothing solution for elites on business trips; Xiniya represents a new trend of business travel pop culture, leading the trend of business travel men's clothing, creating business travel men's clothing No. 1 brand. Before Xenia became a fashion brand, it had always been a brand that customized clothing for business celebrities and paid more attention to the wearability of clothing. In the late Edwardian period, with the popularity of gentleman's sports, Xenia has almost become the mainstream of travel clothing, outdoor waterproof clothing, hunting clothing, and mountaineering clothing. At that time, with the invention and popularity of bicycles, motorcycles and automobiles, gentlemen and aristocrats began to wear Xenia brand clothing for business trips and outdoor trips. Xenia functional clothing was suitable for stretch, moisture-proof, breathable and wear-resistant. It is welcomed and respected by the majority of business people and travel enthusiasts.

In 1988, with the advent of the new business era in the world, Signa keenly felt the changes in the functional needs of business men's clothing, and clearly advocated the perfect integration of business functions and leisure functions of men's clothing, and the unique Italian style. The concept of wearing enjoyment and enterprising spirit were integrated into clothing design. Soon, with the design inspiration of the third generation leader Paul Oddo, Xenia men's clothing became a well-known men's clothing brand popular in Europe. With the increase in modern business travel and casual work habits, people rely on versatile and reliable clothing and equipment to do their best work as possible while constantly moving and traveling. The key to it all is functionality and flexibility of clothing and equipment, as well as virtual offices and flexible ways of working - whether at home, on the go or in the office. This kind of flexibility requires practical, light and flexible clothing and equipment. Therefore, Xiniya creates and leads casual business travel wear.

"Business Travel Men's Wear" is a product that meets the needs of urban business elite men who are facing While working and living at a fast pace, you can wear clothes to interpret a new concept of casual clothing and enjoyment. Advertiser's slogan:

"With you along the way! - Xiniya Business Travel Men's Wear"

"Travel changes life" Xiniya Business Travel Men's Wear

Advocate Lifestyle

"Take your time and enjoy life during business travel..."

"Business travel" represents an upper-level form of urban life, and in today's era, those who have frequent business travel as a These people are what we call the elite group. For a long time, Xenia has been committed to the promotion of business travel culture in China as an advocate of global business travel attire. During the business travel process of modern elites, different scenes such as life, work, leisure, entertainment, and sports will be included in the business trip. At the same time, cross-regional climate changes and the neatness and comfort of clothing affect the health, confidence and mood of elites during business travel. Xenia Business Travel Men's Wear provides systematic solutions for various situations that elites encounter during business travel. ※Stage: Business travel brand culture transformation stage

Xinia trademark registration "Xinia" trademark graphic part is two figures standing side by side shaking hands

This also represents Xinia Nian people work together as a team, achieve mutual benefit and win-win, and work together to make progress, creating

the idea of ??Xinian brand.

Phases: XINIYA’s new logo image comes out and the brand upgrade stage

The new logo of “XINIYA Business Travel” consists of three parts: XINIYA” and “TRAVEL” in Chinese.

“Xiniya Business Travel, simple and elegant, represents Xiniya as an advocate of global business travel culture.

The middle boundary pattern is decorated with vertical marks, forming a combination of clothing and travel culture, which is a symbol of clothing culture.

Combined with the origin of the SINCE1983 brand, the release of the new logo proves that Sinea has another brand upgrade that demonstrates the strength of the company.

In August 1993, Xiniya brand was established.

In March 1994, the concept of business leisure was established.

In October 2001, the Xiniya China marketing headquarters was completed, marking the full launch of the localization process of the Xiniya brand.

In April 2003, the famous Hong Kong film and television star Wen Zhaolun was hired as the brand ambassador of Xinia.

In July 2003, advertisements were placed on CCTV and various local media.

In June 2004, a new milestone - Xiniya Brand Strategy Seminar was grandly opened in Fujian.

In July 2004, the "Xenia National Brand Tour Promotion Conference" promotion event in 12 provinces and cities in China; worked with Wen Zhaolun to shoot the "Work Together *** Share Together" advertisement

2004 During the Olympic Games in August, Xenia's "Work Together to Fight Athens" advertisement was broadcast on CCTV's 5 "Athens Conjecture" column.

In April 2005, at the Eighth Cross-Strait Textile and Garment Expo, Xenia men's clothing showed off its style, and many media rushed to report on it

In June 2005, "Ten years of foundation, leapfrog Brand New Era", the 2005-2006 Xenia Men's Brand Strategy Seminar was successfully held.

In July 2005, Xiniya Business Travel Men's Wear Brand Tour Promotion Conference was fully launched! Set off a storm of Xenia business travel men's clothing brand in 2005.

In August 2005, Xenia Business Travel Men's Wear hired Taiwanese superstar Yu Chengqing as its brand ambassador to perform the "Business Travel Elite" with all his heart.

In April 2006, the "Singing the World Cup" was held grandly New product launch conference and national strategic brand promotion meeting.

October 2006, "Leader 07" was the first ocean show in the history of clothing and won great praise from the industry; the world's first Xenia business travel club was officially put into operation.

In May 2007, the first press conference of Xiniya Lingyu 007 business travel Ctrip outfit was successfully held in Shishi, a famous clothing and leisure city in China.

In October 2007, Jacky Cheung, an Olympic star and known as the "god of song" in the music industry, was signed as the brand image endorser, leading to a comprehensive brand upgrade.

In October 2007, the China Marketing Society Xenia School of Management was established and unveiled to enhance brand competitiveness;

Signed strategic cooperation agreements with the top ten powerful media to provide comprehensive Brand promotion.

In March 2009, the "Meet Alumni, Large-scale Member Recruitment" event was grandly launched nationwide

In October 2009, the "2010 Fashion Journey" spring and summer new product launch conference

< p>April 2010 "2010 New Vision of Business Travel" Autumn and Winter New Product Conference

In May 2010, the R&D Department, Design Department and General Manager of Xinia went to South Korea and Japan for inspection.

On October 9, 2008, Xiniya's "Xinzhengtu" brand strategy summit was grandly held in China Casual Clothing City-Shishi

In March 2009, "Meet fellow students, large-scale membership recruitment" The event was grandly launched nationwide

In May 2009, the "09 Confidence Journey" brand strategy summit and autumn and winter order fair were grandly held

September 2009 "Fashion Journey-Xenia" The 2010 spring and summer new product launch conference was grandly held

In May 2010, the "Business Travel New World" 2010 autumn and winter new product launch conference was grandly held and the new flagship store with new business travel standards was grandly opened!

On November 23, 2010, it was successfully listed on the New York Stock Exchange, stock code: XNY. Became China's first men's clothing company to IPO listed in the United States!

Xinia will continue to deepen the connotation of business travel culture, promote Xinia brand extension, and consolidate its leading position in the global business travel men's wear market.

Travel changes life - Xiniya Business Travel Men's Wear

"Song God" Jacky Cheung signed a contract with Xiniya Business Travel Men's Wear brand image endorsement. One is full of love and responsibility, and has the strength of a gentleman's demeanor. Pai "God of Song"

A powerful men's clothing brand that combines tradition and fashion with extraordinary quality

Xinia brand, as an advocate of men's clothing for global business travel, is committed to "business travel" The promotion and development of "culture" in China. With the brand personality of "fashion, refinement, simplicity and elegance" and the brand proposition of both business and leisure, the Xiniya brand has had a profound impact on the Chinese men's clothing industry and has become one of the most representative brands in the Chinese men's clothing industry.

Xinia originated from the fashion capital of Italy. The Xinia brand was founded in 1983. It has a long brand history and strong cultural heritage. It combines modern popular elements, leads the fashion trend of men's clothing in pioneering innovation, and uses quality, innovation and endless classic clothing to shape the profound connotation of the brand. Xinia has always insisted on taking product quality as the core of the brand. After decades of local development, it has accumulated profound brand strength in both product development and market operations. In line with the concept of improving brand image and advancing with the times, Xiniya chose Mr. Jacky Cheung, who is known as the "God of Song", as the brand image spokesperson.

Mr. Jacky Cheung’s unshakable status in today’s Chinese music scene and his recognized healthy image are a perfect interpretation of the Xenia brand. The two complement each other and are naturally appropriate. The strong cooperation between Xiniya Business Travel Men's Wear and Jacky Cheung will surely create an "ageless legend" in the Chinese men's clothing industry for the Xiniya brand.

Jacky Cheung, who is the only artist representative of Hong Kong as the torch bearer for the 2008 Beijing Olympics and is known as one of the four kings of the Chinese music scene, has concluded his "Jacky Light Years" global concert tour. Jacky Cheung, who is known as the "God of Songs" How come you can hit it off with Xenia's business traveler men?

Jacky Cheung's unshakable status in today's Chinese music scene and his recognized healthy image are a perfect interpretation of the Xenia brand, and the two complement each other.

In the 2007 "Light Years of Learning" global concert tour, tens of thousands of fans around the world once again saw the singer's grace and witnessed the king of the Chinese music scene together. From Las Vegas to Sydney, from mainland China to Hong Kong, Macao and Taiwan, Jacky Cheung has once again conquered hundreds of millions of viewers with his pure and unique singing voice, continuing the myth of the "God of Song" being immortal.