Why is a horse trampling a flying swallow used as a tourism symbol?

1. The final choice of "Horse on Flying Swallows" as the symbol of the tourism industry was mainly due to the following three considerations: First, in the 1980s, foreign tourists were most interested in China's long history and culture. Whether it is historical value, cultural value or artistic value, "Horse Treading on Flying Swallows" can represent China's thousands of years of splendid culture and is conducive to attracting foreign tourists; secondly, horses have been an important means of transportation and travel since ancient times. Tourism has a certain relationship; thirdly, the horse has a spiritual symbol of being proactive and leading the way. The tourism industry is in its infancy and needs this kind of positive spirit. It also indicates that China's tourism industry is prosperous and in the ascendant and has a bright future.

The current tourism industry logo is a blue background, a white horse, "China Tourism" written in Chinese, English, Japanese and French, plus a red circle.

“The determination of these four languages ????is also particular.” At that time, China’s largest source of tourists was Japan, accounting for about 1/3 of the total number of tourists to China; the second largest tourist source country was Japan. The source country is the United States, accounting for about 1/5; followed by Europe, among which France is the largest source of tourists among European countries.

2. Introduction to the Horse Treading on the Flying Swallow:

The "Horse Treading on the Flying Swallow" is a cultural relic unearthed in Wuwei County, Gansu Province in October 1969. Made of bronze, it belongs to the period of Emperor Ling of the Eastern Han Dynasty (AD 168-189). Its shape is that of a horse, running like a galloping horse. The most touching part is that there is a flying bird attached to the horse's right hind hoof, which looks like a swallow, so it is called "horse stepping on a flying swallow".