What are the benefits of Nanning rail real estate?

If you buy a house, you can take the subway for free 10 years. Are you excited about this discount?

Recently, Nanning Rail Real Estate launched "10 subway freedom! Rail real estate invites you to enjoy the free ride rights ":all customers who have completed any project of rail real estate in the period of 165438+ 101+February 3, 20221,100% can enjoy it.

Some netizens calculated that taking the subway for ten years for free can save about 30 thousand.

It is understood that Nanning Rail Real Estate is currently selling 7 sets of new house properties, all of which are in Nanning. The real estate price is generally around10.2 million/flat, and a house is several million. In addition to taking the subway for free, Nanning Rail Real Estate also offers discounts such as sending home appliances and recommending a transaction prize of 20,000 yuan/set.

Behind the fancy promotion of Nanning rail real estate is greater inventory pressure.

According to the data of Ke Rui, the transaction area of newly-built commercial housing in Nanning in June of this year was 300,000 square meters, down 26% from the previous month and 35% from the same period last year.

In terms of inventory, as of June this year, 5438+00, the inventory of new commercial housing in Nanning was 7.83 million square meters, and the digestion cycle was more than 2 years. And the prices of new and second-hand houses in Nanning generally fell by about 10%. The industry believes that there is still room for decline.

However, people from all walks of life are basically critical of the promotion of Nanning rail real estate. The netizen said, "It is not sincere to take the subway for free in just 10 years, and the gimmick is greater than the actual meaning." "It is unfair to others to subsidize buying a house with urban public resources."

Experts also pointed out that taking a fancy to real estate sales should also pay attention to ways and means. The subway operated by state-owned enterprises is a public service. Subsidiaries selling properties to individual subway passengers are unfair to other subway passengers and put other private enterprises at a disadvantage. If enterprises subsidize the subway travel expenses of buyers instead, it should improve the public's perception.

After the event was launched, local residents in Nanning did not buy it. According to relevant sources, after the launch of the free subway activities, the housing sales of Nanning Rail did not increase significantly.

In recent years, there are various ways for developers to promote sales. For example, Jianye Group, one of the largest local developers in Henan Province, launched a house exchange activity for wheat and garlic on its own projects.

Subsequently, Nanjing and Wuxi followed suit and launched the activities of "watermelon for house" and "peach for house" respectively. Shanghai can fight even more. It launched searching for you, offering a reward of10.98 million houses to find 24.53 million lost watches, which was later proved to be selling houses.

Now near the end of the year, many developers have also made great efforts to "promote sales." For example, Yang Yun, Jianfa, Guangxi, bought a designated room and presented LV bags worth 65,438+10,000 yuan, and a project in Shenzhen introduced a down payment of one yuan.

For the fancy promotion of developers, Yan Yuejin, research director of the think tank center of Yiju Research Institute, believes that the destocking pressure in some second-tier cities is still very high, and such pressure will inevitably lead to fancy destocking of housing enterprises.

Recently, Nanning Rail Real Estate Group Co., Ltd. WeChat official account "Nanning Rail Club" issued a document saying that rail real estate, as a wholly-owned subsidiary of Nanning Rail Transit Group, specially launched "10 subway freedom! Railway real estate invites you to enjoy the right of free ride. All customers who clinch a deal in any project of rail real estate during the period from 2022 1 65438+1to 65438+February 3 1, 100% will enjoy the discount of taking the subway 10. (According to the message of 165438+ 10/0/7)

Screenshot of real estate agency marketing copy

Buy a house and get "10 subway freedom"? It's quite fresh. The salesperson said that as long as you buy a house in rail real estate and enter the face information of a family of three, you can enjoy this discount. According to them, it's true.

However, some industry experts and legal persons told Jim News that the marketing policy of "buying a house and taking the subway for free" in Nanning has caused a new thinking, that is, where should the scale of some marketing means be, and it is not appropriate to link public resources such as subway travel with the real estate behavior of real estate enterprises.

The various marketing methods of real estate developers are really worth talking about.

In June, 2022, the media reported that a real estate in the suburb of Nanjing launched a "watermelon-for-house" activity, and the price of watermelon was 1.50% higher than the market price of watermelon, 1 10,000 kilograms of melon could be paid 1 10,000 yuan. In fact, you are not required to drag 10 thousand Jin of watermelon, nor are you required to be a melon farmer. Anyone who goes can save the so-called "price difference" of 50 thousand yuan watermelon. In some places in Henan Province, "garlic for house" and "wheat for house" are all similar routines, that is, real estate developers create eyeball effect. These may just be suspected of misleading property buyers.

However, for buying a house to send "10 subway free", someone calculated an account, which can be considered as equivalent to a discount of about 30,000 yuan. But this algorithm is also more general, because everyone's travel needs and frequency are different, and it may exceed or fall below this figure within ten years.

The question is, is it appropriate to change public resources, with a discount of 30,000 yuan or 65,438+10,000 yuan? After all, the subway is an urban infrastructure with strong public attributes. Even rail transit real estate, as a wholly-owned subsidiary of Nanning Rail Transit Group, should have clear financial discipline and norms.

In other words, is the cost of free subway ride for ten years after the owner buys a house actually transferred from the rail real estate to the subway operator or recognized by the rail operating company? Or digest it in other ways? At present, people do not know.

Real estate developers are full of "survival desire", try their best to sell houses and rack their brains to attract the attention of the market to facilitate transactions. No problem, but it must be legal and compliant. Relevant parties should give the public a statement.

165438+1October16, the reporter interviewed the rail transit real estate. Rail real estate staff said that the specific operation should be based on the sales caliber of the project. The reporter also learned from the sales staff of the local rail real estate project in Nanning that this preferential activity has already started, and the subway adopts the face-brushing mode. As long as you buy a house in rail real estate and enter face information, you can enjoy this discount.

The above article points out that rail real estate is a wholly-owned subsidiary of Nanning Rail Transit Group. Today, four product lines have been launched to build a community-centered and relying on.