Traditional Culture Encyclopedia - Tourist attractions - What does DMS mean?

What does DMS mean?

Refers to the use of database platforms based on IT and Internet technologies by enterprises or professional institutions to conduct relevant marketing analysis on their accumulated customer information resources, consumer databases, and potential market target population data, and with the help of IT and Internet technology provides enterprises with marketing capabilities and capabilities through electronic publication delivery, product and service information transmission, user satisfaction research, online sales services and other methods.