Analysis on Tourism Characteristics of the Elderly

Travel time is flexible, and the characteristics of elderly people's off-peak travel are obvious.

Both reports show that the travel time of middle-aged and elderly people is obviously concentrated in March-June and 9-165438+1October, mainly in spring and autumn, especially during March-June every year, the climate is pleasant, the small holidays are concentrated, and the peaks are staggered in summer, which is the best choice for the elderly to travel. Less than 20% of middle-aged and elderly respondents said they would travel during the holidays, while more than 80% said they could travel at any time. This data shows that the travel time of middle-aged and elderly people is very flexible and free, in sharp contrast with young consumers, and they are the most qualified group to "go and leave".

Over 40% of middle-aged and elderly tourists travel more than twice a year.

Because of the flexible travel time, the travel frequency of middle-aged and elderly people is also significantly higher than other age groups, and they prefer long-distance travel (travel days exceed 3 days). The report 20 16 shows that 42.7% of middle-aged and elderly tourists (middle-aged and elderly people with tourism experience) travel twice a year, of which 20.2% travel three times or more a year, and 23.6% of the respondents are uncertain about the number of trips each year. In terms of single travel days, 38% of middle-aged and elderly tourists spend 4-7 days, 33% spend 8 days or more, and 23% have no clear preference for travel days (days don't matter).

Report 20 17 shows that from the perspective of tourism theme selection, middle-aged and elderly customers choose theme tours to enjoy flowers, accounting for 23%; The theme tour of famous mountains and great rivers accounts for 37%; Theme tours of folk ancient towns account for 26%; The theme of urban paradise accounts for 14%. From a national perspective, young people and the elderly prefer high-speed rail travel.

The growth rate of outbound travel is obvious, and cruise bookings are hot.

Report 20 17 shows that middle-aged and elderly tourists are getting farther and farther away from "seeing the world" besides traveling all over the great rivers and mountains of the motherland. In the past year, the most popular 10 destination countries for middle-aged and elderly outbound tourists included Thailand, Japan, the United States, Italy, France, Switzerland, Singapore, Vietnam, Malaysia and Australia. Among them, Thailand and Japan, which have a short flight time and a high degree of use by local Chinese, have become the first choice, and regular group tours in Europe and America are also popular choices.

Cruise tour is favored by more and more middle-aged and elderly customers because it has no fatigue and comfortable environment and integrates "eating, living, traveling, shopping and entertainment". In the past year, middle-aged and elderly tourists were one of the main consumption groups of cruise tourism, with customers over 60 accounting for 27%. At present, the ports of origin of cruise ships in China are mainly in Shanghai, Tianjin, Guangzhou and other places, and the elderly cruise customers mainly come from these cities and surrounding areas.