How to analyze the market demand of tourism industry?

"Where is Dad going?" It's on fire, as are the shooting places of the show, Lingshui Village and Shapotou in Ningxia. These two tourist attractions have changed from obscurity to fame. After the program was broadcast, the number of people who applied to visit Lingshui Village nearly tripled. This undoubtedly gave birth to a new model of parent-child travel. At present, many travel agencies have begun to take "Where is Dad?" as an attraction and are ready to launch parent-child travel experience products.

Luo Juan, an analyst at Prospective Industry Research Institute, believes that there will be a market for this kind of parent-child travel products, mainly for the following reasons:

First, since the implementation of the Tourism Law, group tours of travel agencies have decreased. Take the tourism market in Kunming as an example. During the Golden Week of 20 131month, Kunming received 4,578 tourist groups, down 14% year-on-year, and received 60,300 group tourists, down 22% year-on-year. Mainly because of the implementation of the Tourism Law, the quotation of tourism products and routes has increased by more than 30% on average. Some tourists balk at high prices, while others choose to travel independently. In order to win back customers, travel agencies must develop high-quality and novel tourism products, so that the value of tour groups can be greater and tourists can be attracted to gather together. And a "parent-child tour" like "Where is Dad?" which integrates tourism and education will be a big breakthrough.

Secondly, if parents consider taking their children to play, the quality of tourism products is generally more important than the affordable price. China's parents have always been "generous" to their children and attach great importance to their "investment".

Third, the market scale of family tourism will continue to increase. With the increase of residents' income, the convenience of transportation and the induction of the market, residents' tendency to travel consumption will be enhanced. Based on the analysis of the changes of urban and rural residents' travel rate in recent ten years, Forward-looking Industry Research Institute uses polynomial regression to predict that the travel rate of urban and rural residents in China will keep increasing year by year in 20 13-20 17, and the travel rate of urban and rural residents in China will reach 4.53 times/year and 2.29 times/year respectively in 20 17.

Similarly, the per capita tourism consumption of tourists will keep increasing year by year, and the growth rate will remain above 12%. In 20 17, the per capita tourism consumption of domestic tourists will reach 1457.86 yuan. The market scale of family tourism is expected to increase by more than 15% every year.

You can also refer to Foresight's Analysis Report on China Tourism Market Prospect and Investment Strategic Planning. Com at 20 13-20 17. I hope it will help, and I hope to adopt it ~