How to make a better tourism marketing planning plan?

Integrated communication and focus communication of tourism marketing:

1. Tourism brand integrated marketing is still the dominant form of tourism marketing: Tourism brand integrated marketing is the dominant form of tourism marketing, mainly With the integration of tourism image as the core, image communication is carried out, and the driving results of tourism attraction are used to realize the purchase of tourism products and achieve the goal of tourism sales. Wuling Villa divides the tourism brand integrated marketing communication system (TBIMC) from a practical perspective into four steps: brand building, brand packaging, brand communication, and brand management.

2. The focus model of tourism marketing is becoming an effective support structure for tourism marketing: the focus model requires the segmentation of tourism products, so that the segmented products correspond to the segmented market needs. Through the focus of Channels, select focus media, conduct focus communication, and finally achieve effective marketing in market segments. Brand integrated marketing communication is a process that uses the brand as a carrier to compress and condense a large amount of tourism information, and integrates all products with the brand to form a unified image structure.