How to plan the functional layout of tourist towns?

Tourism town is a new concept of tourist destination based on the escalating concept of tourism consumption under the background of the transformation from sightseeing to deep holiday tourism. It is a combination of scenic spots, leisure consumption industrial clusters and new urbanization. Reasonable and effective functional zoning layout is the key content for the smooth operation of tourist towns. How to use the limited space, firmly grasp the interest of tourists and slow down the pace of tourists is a pain point for many small town investors to think about. Focusing on the theme tourism, Guangzhou Zhihui occupies a first-line perspective, and combining with many practical experiences of tourist towns in the past ten years, it puts forward the "three elements and four directions" of functional zoning of tourist towns, which unveiled the mystery of the layout planning of tourist towns.

Three elements of functional zoning layout of tourist towns

1, reasonable partition. Scientific and reasonable functional zoning in the planning area can not only optimize the allocation of land resources and tourism resources in the region to achieve sustainable development, but also effectively divert and control tourism activities.

2. Core functions. The core function is the foundation of the development of a tourist town, which consists of recreation and accommodation, tourism and sightseeing functions from distinctive features, folk customs, historical culture or other core attractions, commercial functions from food, shopping, entertainment and other formats, and public service facilities such as education and maintenance. Taking Nansha Wetland Park as an example, based on the ecological foundation of "Qushui, Reed and Hundred Birds Mangrove", supporting recreational projects such as hiking and sightseeing in gardening and metallurgy and "19 Chong Commercial Street", Nansha Wetland has become an eco-tourism town with complete functions of "eating, living, traveling and shopping".

3. Features. Characteristic function is not only the supplement of core function, but also an independent and unique functional area. For example, an agricultural tourism town with the theme of leisure agriculture has set up leisure agricultural areas such as agricultural sightseeing, agricultural planting, agricultural experience, agricultural leisure and entertainment. In the master plan of Guan Sheng National Agricultural Park, Guang Zhi Hui built the first seed town in China featuring agricultural demonstration, agricultural experience and popular science education, relying on the seed resources of enterprises in the project area.

Four directions of functional zoning layout of tourist towns

1, functional zoning and land layout outline the framework of the town.

Reasonable land layout and functional zoning construct the framework of the town and determine the basic form of the town; On the basis of functional division and layout, improve the product system, refine the cultural connotation of tourist towns and build core projects; Architectural design and landscape design are adapted to local conditions, forming a unique visual effect and urban texture structure.

2. Demand-oriented function and function-oriented layout

The characteristic function of tourist towns plays a leading role in zoning, which is the basis of urban tourism product design, zoning and land layout. Functional zoning and land use layout should focus on the core functions and characteristic functions of cities and towns, and plan and design leisure activities, leisure tours and tourism products on the basis of functional zoning and land use layout.

3, relying on regional characteristics, string points into a surface.

The functional zoning of tourist towns is influenced by economic, social and historical factors, among which economic factors have obvious influence on functional zoning. In the planning of tourist towns, we should fully analyze and understand the natural geographical conditions and the original regional characteristics, pay attention to the coordination with local culture in landscape and architectural design, form new project nodes and tour route planning, and form new spatial layout and functional zoning.

4. Environmental protection and functional coordination

The development of tourist towns advocates the concept of sustainability, and the functional zoning planning should pay attention to coordinating the relationship with the core area, residential area, management and environment, consider the environmental carrying capacity and protect the environmental characteristics of the town.