Swot analysis of tour guide team construction under the background of new tourism law

With the rapid development of China's tourism industry, the number of tour guides is constantly expanding, and it has gradually become a hot job in job hunting. However, tourists' satisfaction is not high, the comprehensive quality of tour guides is low, and the language structure of tour guides is unreasonable. The new Tourism Law promulgated on 20 13 has certain requirements and norms for the tour guide industry. This makes shopping projects suppressed, part-time tour guides develop into other industries, and tour guide income gradually becomes transparent. At the same time, the improvement of service quality standards has a great impact on the income of ground tour guides. In order to adapt to the new tourism law, we should strengthen the pre-job training, on-the-job training and professional knowledge training of tour guides, improve the tour guide structure, improve the tour guide qualification examination, salary and rights protection system, and constantly improve and improve the overall quality of tour guides.