Traditional Culture Encyclopedia - Tourist attractions - Will tourists’ perception of destination image affect their subsequent behavior? How? Which
Will tourists’ perception of destination image affect their subsequent behavior? How? Which
Yes, it will affect tourists’ purchasing decisions, satisfaction, etc.
Influence tourists' purchasing decisions: If tourists evaluate the destination's image positively, they will be more inclined to choose the destination as a travel destination, and make reservations and purchase travel products and services. On the contrary, if tourists evaluate the destination's image negatively, they will switch to other destinations or reconsider their choice of destination.
Influence on tourist satisfaction and loyalty: There is a significant relationship between destination image and tourist satisfaction and loyalty. If tourists are satisfied with the image of a destination, they will be more willing to choose the destination again and recommend it to relatives and friends. On the contrary, if tourists are dissatisfied with the image of a destination, they will become less loyal to the destination and will not choose the destination again. Therefore, tourists' perception of the destination image will affect their subsequent behavior.
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