Jishou University upgraded from junior college to undergraduate major.

jishou university tourism management major

"college-upgraded" professional comprehensive course examination outline

1. Professional comprehensive course examination subjects, Distribution of scores and examination time

Distribution of examination time by scores for the subjects of professional comprehensive courses

Introduction to Tourism 5 minutes 18 minutes

Principles of Management 5 points

Hotel Management 5 points

A total of 15 points

See the table below for the subjects, scores and examination time of this professional comprehensive examination.

III. Examination Scope

(I) Examination Scope of Introduction to Tourism

Chapter I The socio-economic background of the emergence and development of human travel needs and the influence of industrial revolution on modern tourism. The reason for the rapid development of modern tourism, Thomas? Cook's activities and the birth of tourism.

the second chapter is the connotation, characteristics, essential attributes and composition of tourism activities; The positive influence of tourism

Chapter III, the meaning of tourists, the subjective and objective conditions for the formation of tourists; Characteristics of tourists' types and demands.

the fourth chapter is the concept of tourism resources, the principles and main contents of its development; Evaluation method of tourism resources.

chapter five is the nature and characteristics of tourism, the classification and business of travel agencies, the development direction of hotel industry, the advantages of hotel chains and cooperative groups, and the related knowledge of tourism products.

Chapter VI Understanding Important International Tourism Organizations

Chapter VII: The division of tourism market, the rules of tourism flow and international passenger flow, and understanding the situation of China's inbound, outbound and domestic tourism markets.

(II) Examination scope of Principles of Management

The examination scope includes an introduction to management, the emergence and development of management, organizational culture, decision-making, planning, organization, human resource management, leadership, motivation, communication and control.

Chapter I Overview of Management

It is required to master the concepts of organization, management and manager, and have a better understanding of management functions.

Chapter II Generation and Development of Management

Understand the historical background of management, grasp the basic contents of scientific management, organizational management, human relations management and behavioral science, and understand the meaning of total quality management.

chapter iii organizational culture

master the concept and basic characteristics of organizational culture and its influence on decision-making.

Chapter IV Decision-making

Grasp the basic contents such as the concept of decision-making, decision-making process and decision-making type, and understand the difference between rational decision-making and irrational decision-making.

Chapter V Planning

Grasp the concept, significance, types and management by objectives of planning, and understand several common planning methods.

Chapter VI Organization

Grasp the basic principles of organizational design, the basic model of organizational structure, the principle of authorization and other basic contents, as well as the concepts of departmentalization, centralization, decentralization and authorization, understand the characteristics of centralization and decentralization, and the factors affecting authorization, centralization and decentralization.

Chapter VII Human Resource Management

Master the concept, process and content of human resource management.

Chapter VIII Leadership

Grasp the trait theory, behavior theory and contingency theory of leadership, and understand the new trend and art of leadership theory.

Chapter IX Incentive

Master the definition and related theories of incentive, and understand the basic incentive methods such as promotion, paid vacation, stock options and incentive travel.

chapter 1 communication

master the concept and process of communication. The classification of communication, the characteristics of informal communication, the concept and types of conflict, the obstacles to effective communication and the countermeasures to promote effective communication.

chapter 11 control

master the concept, process and types of control, and understand the control methods.

(III) Examination Scope of Hotel Management

Chapter I Introduction to Hotel Management

1. Concepts such as hotels, hotel products and hotel management;

II. Hotel types (classification criteria: service objects, pricing methods, construction costs, scale, etc.)

III. Grades of star-rated hotels and green hotels in China and their corresponding management departments

IV. Development history of hotel industry

Chapter II: Functional layout of hotel building structure

Chapter III: Basic theories and methods of hotel management < Basic functions of hotel management

III. Basic methods of hotel management

Chapter IV Modern Hotel Group

Concept, advantages and structural forms of hotel group

Chapter V Hotel planning and organizational management

Basis and methods of hotel planning; Compilation of organizational management system

Chapter VI Planning and implementation of hotel marketing

Hotel marketing mix strategy

Chapter VII Measurement and control of hotel service quality

Ways to find out the problems of hotel service quality, reasons for the problems and management methods of hotel service quality

Chapter VIII Hotel safety management

Hotel safety concept; Types of hotel safety problems; Emergency response and management methods

IV. Examination form

Closed book and written test.

5. Examination questions, questions quantity and score distribution

(1) Introduction to Tourism

1. Fill in the blanks (1 blanks, 1 point for each blank, ***1 points)

2. Indefinite multiple-choice questions (5 questions, 2 points for each question, 1 points for * *), and multiple choices are not allowed. ***2 points)

(2) Principles of Management

1. Noun explanation (***2 questions, 5 points for each question, ***1 points)

2. Short answer questions (***3 questions, 6 points, 8 points, * * 2 points respectively. 2 points for each question, ***14 points)

3. Short answer questions (3 questions, * * 18 points)

4. Case analysis questions (1 question, 1 points)

VI. Bibliography

1. Wang Fengbin, Li Dong. Management [M]. Beijing:. P? Robbins (translated by Huang Weiwei, etc.). Management (4th Edition) [M]. Beijing: Renmin University of China Press.

3. Li Tianyuan. Introduction to Tourism [M]. Tianjin: Nankai University Press.

4. Zheng Xiangmin. Modern Hotel Management [M]. Tianjin: Nankai University Press, 24.