20 14 analysis of Chinese tourism market to the United States

According to the report compiled by the Overseas Chinese News Network, the US Department of Commerce predicts that the international tourist market in the United States will continue to grow in the next five years according to the 20 14 spring tourism report of the National Travel and Tourism Administration.

According to the data of the tourist office. According to the tourism website, the number of overnight visitors in the United States is expected to increase by 3.5% in 20 14, reaching 72.2 million. The number of tourists increased by 4.7% last year, reaching a record 69.8 million.

According to the current tourism trend, the Ministry of Commerce predicts that the annual growth rate of tourists will be in the range of 3.4% to 4. 1% from 20 14 to 20 18. By 20 18, the number of international tourists will reach 83.8 million, an increase of 20% over 20 13.

In the next five years, China will become the fastest growing country in the number of tourists coming to the United States, with an estimated growth rate of 1.39%, followed by Colombia with a growth rate of 56%, followed by India (54%), Brazil (50%) and Argentina (48%).

In the next five years, it is estimated that the number of international tourists coming to the United States will increase by140,000, among which tourists from five countries will account for 59% of140,000. Among them, Canada leads the growth, accounting for 23% of the tourist growth, followed by China, accounting for 65,438+08%, followed by Mexico (65,438+065,438+0%) and Brazil (7%).

20 14 spring tourism report shows that in 20 18, the top ten tourism markets in the United States will be the same as in 20 13, but in 20 18, China's ranking will rise from the seventh place in 20 13 to the fourth place, and Japan, Brazil and Germany will each drop by one.

On February 3rd, the Financial Times published an article entitled "The United States attracts China tourists with social media, fried dumplings and quiz", 65438. Among them, China National Tourism Administration said that the estimated scale of outbound tourism is 201140,000, making China the largest outbound tourist source country in the world. And with the increase of the middle class, the scale of China's outbound tourism is expected to continue to grow.

Many outbound tourists from China are attracted to the United States, which is good news for American hotels, retailers and travel agencies, because China tourists are willing to spend money. According to the data provided by the American Tourist Association, China tourists spend an average of $7,200 per trip, while foreign tourists spend an average of $4,500 per trip.

However, the United States still attracts only 654.38 million+800,000 tourists from China-or less than 2% of China's outbound tourism. As China is regarded as a relatively underdeveloped market, American tourism industry is trying to innovate ideas to attract China tourists and travel agencies, and at the same time provide cultural facilities and intangible services to make China tourists feel at home in the United States.

Companies such as Marriott International Hotel Group and Hilton Hotel have made a lot of brand promotion to China consumers through booking websites such as exhibitions and Ctrip. At the same time, they have improved their websites and call centers to make it easier for Cantonese-speaking and Mandarin-speaking tourists to book and pay.

"At every meeting, we talked about China," said Prva Gandhi, vice president of cross-cultural affairs at Marriott International Hotels Group. We believe that it will be a huge business opportunity to make these China tourists who come to the United States for business or leisure travel happy. "

The National Tourism Administration has been actively promoting the United States as a global tourist destination. Its recent focus is to help American companies attract potential tourists from China.

State governments in the United States have even begun to act. Last year, California invited Gao Yuanyuan, a famous actress, as a tourism brand promotion ambassador, promoting California as a friendly gateway for China tourists to enter the United States.

Gao Yuanyuan helped promote the website introducing California tourism on Sina Weibo, which has a prize-winning quiz, and the winner will have the opportunity to visit California as a VIP.

Generally speaking, the number of tourists from China to the United States has exploded in recent years. At present, China is the fifth largest source country of international tourists in the United States, and it is expected to become the largest source country soon. This growth process should be accelerated, because the United States and China reached an agreement last month to extend the validity of visas to 10 years at the longest.

But letting China tourists come to the United States is only one aspect of the problem. Ensuring that China tourists feel welcome and enjoy is another challenge.

Some intangible services will help overcome cultural barriers, such as providing better language services and traditional China food and drinks, which are now regarded as the key to making China tourists feel at home and willing to come back again.

Hilton Hotels Group has launched a special service for China tourists in more than 20 hotels in the United States. This service is called "Hilton Welcome Program", and its conveniences include China tea, China slippers, China TV programs and traditional China breakfast. This service has achieved positive results.

In addition to these welcoming gestures, providing a novel and unique high-end experience is also the key to keep China tourists coming. For example, medical tourism, university visits, high-end shopping, golf and wine tasting, which are very popular among China tourists, are likely to continue to grow in the future.