Characteristics of National Day Tourism Market

The National Day tourism market is characterized by an increase in product forms.

During the holidays, various cultural activities are organized all over the country, such as music festivals, non-legacy exhibitions, national tides, food tours, sports tours, etc., as well as boutique tourist routes and theme products to welcome tourists from all directions. After the restoration cycle in the first half of the year, the domestic tourism market has been on the right track in terms of resource channels, marketing matrix, and talent construction of tourism-related enterprises. Outbound destinations have increased to 138 countries, and cross-border integration products around tourism and sightseeing have been increasing. The service forms for tourists are constantly innovating, and the consumption scenarios are more diversified.

The content supply of cultural tourism products presents diversified characteristics, which makes tourists have more choices during the National Day holiday. According to the tourism data of Mid-Autumn Festival and National Day holidays released by the Ministry of Culture and Tourism, the average consumption this year exceeded the May Day holiday. During the holidays, Hubei, Shandong, Fuzhou, Guangzhou and other places further enliven the holiday tourism market by issuing cultural tourism vouchers and using various activities and entertainment projects such as food festivals, innovative night tours and music festivals.

New problems faced by tourism industry

1, the feeling of experience brought by full tourists is declining.

During the holidays, popular scenic spots and tourist destinations are full of tourists, resulting in a three-minute and two-step congestion scene. It is difficult to buy a ticket, park a car, eat a meal and go to the toilet, each of which requires managers to put forward corresponding solutions. In the long run, we can't blindly pursue passenger flow. During the holidays, Huyanglin Scenic Area in Inner Mongolia and Taihang Mountain Scenic Area in Shanxi Province shouted for refunds due to long-term congestion of tourists and boarded the hot search.

2. The statistical scope and accuracy of tourism data need to be improved.

Every holiday, the number of tourists and tourism revenue data will always cause people in the industry to vomit. Behind the prosperity seems to be the inconsistency of statistical dimensions of tourism data in different places. In some areas, data is scarce and figures are fixed, especially in open scenic spots. There is no gate and ticket sales statistics, and there is no data support from mobile operators. Such data lacks analytical value.