Hualala joins hands with Yungu Pastoral Ecological Town. How can digitalization help the scenic spot achieve smart operations?

A digital revolution is taking place in the tourism industry.

Recently, Hualala has reached a strategic cooperation with Yungu Pastoral Ecological Town, a national 4A-level scenic spot, and will carry out in-depth cooperation in aspects such as cashier systems, mini-program management and membership marketing. It will not only focus on smart To increase the power of experience, we must also improve the digital upgrade of scenic spots in the details of catering services.

Hualala integrated solution helps scenic spots start digital operations

Yungu Pastoral Ecological Town is located in Zaotou Town, Shangrao City, Jiangxi Province. It is a national 4A-level scenic spot. The project The total land area is 930,000 square meters, and the project construction area is 690,000 square meters. It has attracted a large number of tourists since its opening on December 18 and has become an internet celebrity check-in place in Shangrao. It has a modern agricultural demonstration park, an agricultural science and technology museum, an ecological restaurant, and a riverside commercial street. and other characteristic areas.

It is worth mentioning that Yungu Pastoral Ecological Town has launched a self-operated model of a characteristic commercial street, integrating and complementing the natural scenery with the commercial district, and leveraging Japanese cuisine, craft beer bars, and special Various business formats such as snacks form a unique business atmosphere.

The cooperation between Hualala and Yungu Pastoral Ecological Town mainly focuses on POS, mini programs, membership marketing, KDS intelligent kitchen management system, etc. With the increasingly obvious trend of self-operation in scenic spots, Hualala has previously launched a smart scenic spot management solution, and proposed an intelligent POS integrated solution for the strong management and control model of scenic spot management, investment promotion, and marketing.

The operational efficiency and service quality of catering in scenic spots have always been the areas where customers complain the most about earthquakes. The Hualala smart POS integrated solution can realize all transaction scenarios, including store cashier systems, online restaurants, mini programs, APPs and other transaction scenarios. There is no need to connect payments separately, and bid farewell to the cumbersome payment access process. The Yundian KDS smart kitchen management system can be integrated with the front office ordering to accurately control the dish situation, strengthen the process management of kitchen production, improve the production efficiency of the back kitchen, and reduce the occurrence of missed orders and customer complaints.

To upgrade the smart experience of catering in scenic spots, private domain construction is the key

Starting from 2015, with the continuous upgrading of offline consumption experience, the cultural tourism industry is also ushering in new opportunities and challenges. “Tourism + Internet” has become a major industry trend. The new ways of playing brought by new technologies are constantly updating the way consumers travel, and are also constantly promoting the construction of smart scenic spots. In 2015, the "Several Opinions of the General Office of the State Council on Further Promoting Tourism Investment and Consumption" proposed to use smart scenic spots as an important breakthrough point to upgrade the tourism industry and get out of the bottleneck of tourism development.

It is understood that Yungu Pastoral Ecological Town uses smart scenic spots as a breakthrough point to create scenic spot characteristics. It not only has an intelligent and technological vertical leafy vegetable factory, but also breaks the traditional flower and bird market structure. Create an experiential horticulture supermarket to meet tourists' leisure, shopping, science popularization, entertainment, sightseeing and other needs.

At the same time, Yungu Tianyuan Ecological Town has also created a unique hot pot cluster, where special hot pot restaurants from Chongqing, Sichuan, Chaoshan and other places gather here to open a "one-stop shop" Hot pot journey to meet consumers' different taste preferences.

Behind this is Yungu Pastoral Ecological Town’s in-depth analysis and insight into membership marketing. Yungu Tianyuan Ecological Town has launched the HuaLaLa mini program and member marketing system. Through digital management of members, it builds consumer portraits and builds a private membership operation system using the mini program as a carrier.

On the basis of building a systematic operation system, Hualala can use more than 40 marketing tools to help scenic spots manage members in a hierarchical manner to achieve new fission, sticky interaction, member care, member repurchase, To promote sales and other marketing purposes. HuaLaLa's aggregation mini program is an effective supplement to the construction of private domains. It can realize multi-channel aggregation of takeout, dine-in, shopping malls, and members, open up membership, points, stored value and other systems, and demonstrate the advantages of social fission under the WeChat ecosystem. .

Using online tools to improve the convenience, efficiency, and intelligence of offline experience has become an important indicator for improving service quality in scenic catering. Yungu Tianyuan Ecological Town has specially launched a large-screen self-service ordering machine this time. Through a smooth interactive experience with consumers, it can reduce manual participation in the ordering process, thereby greatly improving the overall service quality of the restaurant and providing consumers with Provide an intelligent ordering experience.

Yungu Pastoral Ecological Town is not the first case of Hualala helping a scenic spot achieve digital operations. With the advantages of integration, full connectivity, and easy maintenance, Hualala Smart Scenic Spot Management Solution has started smart construction for many scenic spots such as Taiyuan Ancient City, Yimeng Rainbow Town, Dongyi Town, Dunhuang Cultural Tourism Hami Garden, etc., allowing More consumers feel the convenience and efficiency of digital experience.

A new story of digitalization helping smart scenic spots is unfolding.