Management mode of scenic spot management

Tourist attractions should be planned for a long time and controlled in general; Implement full space management from home to the gate of the scenic spot. The government should encourage the public to participate in planning, strictly supervise the development behavior of enterprises, formulate industry norms, and evaluate and monitor the tourism impact. Educate and communicate with tourists and cultivate responsible tourists. We will implement policies such as "natural forest protection", "returning farmland to forests" and "work for relief".

2. Project allocation principle

Differences: differences are unique, first of all, diverse. To reflect the freshness, first of all, the products in the scenic spot should have characteristics and uniqueness, that is, uniqueness; Secondly, scenic products have the first feature; Finally, give customers a variety of choices. Features require the scenic spot to have a theme and let tourists have a sense of place. It must provide visitors with a unique travel experience. Just like you will have a completely different experience in Huangshan and Taishan. Because any project will be aging, the fundamental thing to maintain uniqueness or freshness is the continuous innovation of the project. The response of western countries to the aging problem of theme parks is to update their products every three years, while the annual update rate of festival performances reaches 30%.

Participation: Tourists are not only the main body of the experience, but also an integral part of it. Participation is reflected in two aspects: the project itself needs the participation of tourists, and tourists participate in the design and combination of the project. Visitors must participate in product design, or make suggestions, or assemble themselves, in order to provide personalized products that tourists really need. After the industrial society, the isolation of technology and the sadness and anxiety of society have created the demand for social interaction experience. For example, the telephone reduces face-to-face communication, but technology cannot replace real interaction. When customers' tastes and preferences turn to old-fashioned values, scenic spots must provide social interaction experiences.

Challenging: the design of the project should also consider the tourism projects that are challenging to tourists, and prove their life value by breaking through their own life limits. These projects have cultivated the pride of tourists. When tourists climb a mountain, bungee jump, leap over a canyon, conquer some difficulties and obstacles, and successfully accomplish what others can't accomplish or what they can't accomplish before, pride arises. For example, extreme sports need to risk injury or even death, so that people can get great pleasure and sense of accomplishment when crossing the psychological limit. Of course, the difficulty of the scenic spot configuration project must be well grasped, and tourists must have a choice. The difficulty of most projects should be moderate, that is, as long as you work hard, you will succeed, otherwise you will feel frustrated.

3. Resource and environment management mode: gradient development or recycling, "reducing" population and "increasing" vegetation.

The diversity of resources and environment is a necessary condition for a unique tourism experience, and it is also the basis of freshness. Without ecological diversity, it is naturally impossible to bring freshness to tourists. The ecological environment has become an important attraction of this scenic spot. While meeting the economic, social and aesthetic needs, we should ensure the unity of culture, basic ecological processes, biodiversity and life support system. The guiding principle of "effective protection, rational utilization and strengthening management" and the methods of zoning, capacity control and rotation according to local conditions are implemented to ensure the sustainable utilization of resources and environment and prevent the vicious development of "eating ancestral rice and harming future generations"

Scenic resources adopt gradient development mode: for example, hot spring resort uses hot spring water at 50℃ to keep warm; Bathing at 37 50℃; 30-35℃ for aquaculture (fish, shrimp, snakes) and landscape water; 20 25℃ is used for agriculture (seed soaking, seedling raising, vegetable planting and flower planting), swimming pool water and wetland water; 10 20℃ farmland irrigation. Or recycling mode, such as Sangji Fish Pond Leisure Resort in the Pearl River Delta, its basic cycle is: planting mulberry in ponds, pond culture, feeding silkworms with mulberry leaves, feeding pigs with silkworm excrement and silkworm chrysalis, feeding fish with silkworm excrement, fattening mulberry with pond mud in fish ponds, and selling cocoons after processing. Pork, fish, silkworm, etc. It can be eaten by tourists, fished or purchased as a tourist commodity. There are connections, mutual constraints and mutual promotion between ponds. Exactly: "Silkworms are strong, pigs are fat and fish are big, and ponds are rich in cocoons and silks."

4. Community participation and tourism poverty alleviation

Community is an important pillar in shaping tourists' experience, and there are two main reasons for community participation: first, community residents have the deepest influence on the development of scenic spots; Second, community residents themselves are an essential part of forming a "friendly atmosphere" in the tourism experience. Promoting community development is essentially protecting cultural diversity. Community provides the necessary foundation for tourists' freshness and intimacy. The development of scenic spots should promote community development and increase local employment, social income and people's living standards. Poverty alleviation through tourism is the inevitable mission of developing scenic spots with China characteristics in poverty-stricken areas. In August, 2000, Liupanshan Experimental Zone for Poverty Alleviation through Tourism was launched, which is the first national experimental zone for poverty alleviation through tourism in China. Guangdong, Guizhou and Hainan have followed suit and achieved great success in promoting economic development in poverty-stricken areas through tourism.

5. Scenic service: the source of intimacy. Staff service is an important source of intimacy and pride for tourists.

In club med, the tour guide is the soul of club med. Eat, live, have fun and mingle with tourists like friends. Like a program host, humorous, polite and diligent, responsive to tourists. In the atmosphere of * * * creating scenic spots, employees play a leading role. This is manifested in the service behavior to tourists, including smiling, eye contact, pleasant behavior, performance of specific roles, and every detail of contact with tourists. The service industry pays special attention to the real-time management of face-to-face contact between employees and tourists in service scenes, all in order to give tourists a happy experience.