All aspects of friendly Shandong tourism destination marketing

Friendly Shandong is a provincial-level tourism brand led by Shandong Provincial Tourism Bureau, aiming at promoting the development of tourism in Shandong and improving the quality of tourism service and reception capacity. Marketing-friendly destinations in Shandong have the following aspects:

1. Promote natural landscapes: There are many natural landscapes in Shandong Province, such as Mount Tai, Songshan, Tianshan, Dawenkou and Harmony Valley. These scenic spots are the focus of friendly Shandong marketing, attracting tourists to Shandong by promoting natural landscapes.

2. Publicity of human history: Shandong is one of the famous historical and cultural cities in China, with a large number of historical sites, cultural heritages and human landscapes, such as Confucius, Qufu Sankong, Kaiping Historic Forest, Lu Xun's former residence and Ahava. Friendly Shandong marketing should fully publicize these cultural landscapes.

3. Show folk customs: Shandong has a long cultural tradition and unique local characteristics, such as shooting the red gate, going through five customs and chopping off six generals, and dancing in the square dance. Friendly Shandong should market Shandong tourism based on the characteristics of scenic spots and folk customs.

4. Establish a tourism brand: Friendly Shandong should build Shandong tourism into a new brand, integrate marketing propaganda, attract more tourists to visit Shandong, and build Shandong tourism brand into a well-known brand.

5. Optimize tourism services: Friendly Shandong should optimize tourism services, improve the quality of tourism services and reception capacity, create a series of high-quality tourism products, and provide better tourism experience for tourists.