Thesis on Tourism Culture Construction

Abstract: Urban tourism culture is both a cultural phenomenon and a cultural relationship. It is both fusion and conflict. It is a complex comprehensive cultural phenomenon. Urban tourism culture is the source of a city's cohesion and self-confidence. Urban tourism culture is very important to the modernization of the city and is the driving force for the development of urban modernization.

Keywords: city; tourism culture; research

1. The development role of urban tourism culture

Urban tourism culture plays a huge role in urban development. Many cities The development of tourism culture has been elevated to an important development theme. Combined with the development of most domestic cities, this article summarizes the main aspects of the increasing role of urban tourism culture as follows: (1) Urban tourism culture creates brand effects. Urban tourism culture is a unique resource of the city. Exploring urban tourism cultural resources and forming a specific culture will greatly promote urban modernization. The mature development of urban tourism culture creates brand effects for the city. In today's "city management" era, urban tourism culture is the city's business card and its trademark. (2) Urban tourism culture creates consumer demand, especially modern consumer demand. (3) The gathering and integration functions of urban tourism culture on the city. (4) Urban tourism culture builds urban tourism.

2. Current misunderstandings about urban tourism culture and their negative impacts

(1) Current misunderstandings about domestic urban tourism culture

1. Treat urban tourism culture negatively

Some small and medium-sized cities believe that urban tourism culture is dispensable in terms of urban cultural planning and construction. Putting aside urban tourism culture, they can still do a good job in urban work, leading to a lack of understanding of urban tourism. Culture is not valued. Even rashly positioning the specific content of urban tourism culture without careful research, failing to grasp the true connotation of urban tourism culture; or focusing only on short-term interests, vulgarizing urban tourism culture or simply not doing any research, seriously damaging the inherent characteristics of the city. The characteristics of urban tourism culture will eventually separate the development of urban tourism culture from urban development work, and the improvement of urban tourism culture will be shelved on the shelf.

2. Blasphemy and assimilation of urban tourism culture

Some cities are eager for utilitarianism in building urban tourism culture, packaging the original unique urban tourism culture in vulgarity and obliterating it. The specific urban tourism cultural personality reduces the taste of the city. For example, some cities do not conduct in-depth and detailed exploration of some urban historical legends, but instead make superficial impressions, shoddy production, and forcibly link them with commercial interests, making things that were originally of great development value become vulgar; some cities do not creatively develop and utilize their own urban tourism. Culture, instead of looking far away from the near, unrealistically grafting on the tourism culture of other cities. As a result, Disney parks are built everywhere, folk tourism villages are everywhere, and European-style plazas are built. This kind of homogeneous development and construction causes cities to lose their essential characteristics and natural competitive advantages, inevitably forming the phenomenon of "a thousand cities with the same characteristics".

3. Easily deny urban tourism culture

Urban tourism culture is the most stable force that maintains the existence and development of a city. Denying urban tourism culture denies the city’s development potential and the rationality of its existence. In the process of urban planning and construction, some places have separated the historical and cultural origins of the city, overturned the original urban culture, and constructed the so-called new urban tourism culture. As a result, the urban style supported by the original urban tourism culture has been gradually destroyed, and the new urban culture has been gradually destroyed. In the process of formation, the appearance of the city also appeared to be contradictory due to the shallowness and impetuousness of the urban tourism culture. The city's transformation not only failed to bring about the expected rapid development, but instead set it back several years and damaged the city's spiritual outlook.

4. Blindly introduce urban tourism culture

Do not pay attention to the development of their own tourism culture, but one-sidedly believe that the urban tourism culture of developed cities is more advanced than the urban tourism culture of backward areas. Western countries The urban tourism culture of China is ahead of that of developing countries. This lack of confidence in tourism culture has led to serious failures in urban planning and construction. For example, some cities do not consider local natural conditions and introduce large areas of lawns with extremely high maintenance costs, which not only destroys the city's original natural greening and ecological balance, but also increases the cost and burden of urban management; some cities do not have any The promotion of classical architecture without cultural origins has resulted in the entire city being nondescript and completely losing its original urban tourism and cultural characteristics.

(2) The negative impact of wrong understanding on urban development

1. The appearance of cities is becoming the same and the memory of cities is disappearing

The appearance of cities is the precipitation of history and cultural condensation. The more unique a city's tourism culture is, the more mature its development is, and the deeper its historical accumulation is, the city's taste will be greatly improved, its personality will be enhanced, and its characteristics will be distinctive. However, in the current urban construction, due to the common phenomenon of plagiarism, imitation, and duplication, the layout of urban tourism and cultural construction is the same. Shan Jixiang, director of the State Cultural Heritage Bureau, also expressed his feelings in an interview: "Today, it is difficult for some cities to find an urban tourism cultural image with clear layers, complete structure, vivid layout, and full of humanity. The south and north are alike, and the big and small cities are alike. , the same in and outside the city. The GDP-oriented urban construction has become a "one-size-fits-all city" with constant demolition and duplication. At the same time, it has brought shortcomings such as environmental pollution, busy work, depressed life, and indifferent interpersonal relationships. It’s worth people’s reflection.

"The long-term neglect of the protection of tourism cultural heritage has resulted in the destruction of some urban tourism cultural spaces, the fragmentation of historical context, and the disintegration of communities and neighborhoods, leading to the disappearance of urban memory.

2. The decline of urban culture, The decline of urban spirit

The city's tourism cultural atmosphere and cultural development level reflect the city's competitiveness and creativity to a certain extent and determine the future of the city in today's urban tourism culture construction. Rather than paying attention to the in-depth exploration of one's own humanistic history, the city's original tourism cultural connotation is superficially formed, resulting in a behavior of thin culture and low style. The problem of "cultural crisis" and the accompanying adverse social phenomena are becoming increasingly serious in terms of urban spirituality. Engaging in "image projects" and blindly pursuing "iconic buildings" emphasizes economic development, neglects humanistic spirit, focuses on local effects, and neglects long-term goals, which reflects a superficial understanding of cultural traditions and confusion about the future of urban development.

Analysis of strategies for developing urban tourism culture

1. Accurately position urban tourism culture

Improve the taste of urban tourism culture and tap local celebrity resources in urban development. Restore and protect historical culture, pay attention to the combination of tradition and reality, and oppose the blind urbanization process that only focuses on new construction without paying attention to protection. A unique and clear positioning is the prelude to urban public relations activities. Each city has different cultural accumulation. and cultural resources, we should give full play to the advantages of tourism culture in this region and use tourism culture to build cities.

When positioning urban tourism culture, we should also pay attention to the following issues to prevent putting the cart before the horse and neglecting economic development. (1) The recognition of the city's tourism culture by city cadres and the masses. Failure to solve the problem of positioning will weaken the city's cohesion and centripetal force, affect the morale of the cadres and the masses, and damage the city's image by investors. Recognition of tourism culture. The vitality of a city's tourism culture has a strong attraction for investors. (3) The public's recognition of the city's tourism culture. Competition, interaction, and maintaining harmonious relationships have a huge role in promoting the development of a city. Therefore, when positioning, you must consider the impact and impression of the city's taste on you. (5) The international community's evaluation of the city's tourism culture. How the international community evaluates urban tourism culture should be considered. For example, Guangzhou’s development goal is to build a modern international city, mainly considering that it is the economic, cultural, information, and commercial center of South China and has a high degree of openness to the outside world. 6) The evaluation of the city's tourism culture by the mass media. The city's need to establish a good image in the major mass media is another factor that affects the positioning of the city's tourism culture.

2. Highlight characteristics and integrate different tourism cultures<. /p>

Characteristic culture focuses on three points: First, developing national characteristics. Urban tourism culture is an important component of national culture, and developing urban tourism culture with national characteristics is the fundamental way to enter global economic integration. It is a historical characteristic of development. "Use history as a guide to determine the rise and fall." For world tourists, urban tourism culture with historical characteristics is an important reason why they travel across mountains and rivers regardless of thousands of miles away. The third is to develop customs and characteristics. The stronger the customs and customs of something, the greater the linkage effect. Therefore, we must constantly explore and refine this "style" and seek the magical power to reach the world. The historical and cultural heritage in the city constitutes the memory of the city. Protecting these heritages is a necessary part of urban modernization and a guarantee of sustainable urban development.

Shaping the characteristics of urban tourism culture mainly lies in: (1) Awakening the awareness of urban tourism culture; the specific urban tourism culture should be refined in depth with a scientific and rigorous attitude. Express the profound and dignified urban tourism culture in concise and easy-to-understand words, make it explicit and concrete, make it possible and realistic to consciously apply urban culture, and make the concept of urban culture deeply rooted in the hearts of the people. (2) Awakening the mechanism of urban tourism culture; in order to avoid deviating from the track of urban culture in urban development, urban culture should be fully respected in practice, urban culture should be used scientifically, and on the basis of an accurate understanding of urban concept culture, the focus should be on grasping the urban behavioral culture , truly act in accordance with the development laws and requirements of urban culture. (3) Awakening the individuality of urban tourism culture; In view of the current situation of increasingly similar urban development, it is very important to awaken the individual characteristics of urban tourism culture. When refining urban concept culture, we should focus on exploring the unique urban spirit and reflect the best and unique things that best reflect the characteristics of the city. This is the key to awakening the personality of urban tourism culture. (4) Awakening the connotation of urban tourism culture; To awaken the connotation of urban tourism culture, we should start from the most basic collection work and gradually sort out and refine our own urban tourism culture to guide future urban work practice; urban tourism culture has been studied The preliminary summary should be combined with practice and continued reflection to make the reflected urban tourism cultural connotation more accurately approach the objective reality and avoid unnecessary mistakes in the urban tourism development process. (5) Awakening the value of urban tourism culture; urban tourism cultural resources are an important asset of a city and have unlimited value-added potential. There should be a strong sense of self-esteem and pride in urban tourism culture in terms of ideological understanding. In practical work, we should actively study specific methods and measures to tap potential, maximize strengths and avoid weaknesses, so that urban tourism culture can show its value and significance in competition and comparison.

3. The core of urban tourism culture development is people-oriented

To explore urban tourism culture, we should pay attention to the important carrier of culture - people. The essence of culture is to continuously improve people's degree of civilization and modernization. Therefore, to discover unique urban tourism culture and create unique regional urban culture, we must adhere to the people-oriented principle. It is required that the positioning of urban tourism culture, the establishment of cultural industries, the direction of cultural development, and the layout of urban space must put the fundamental interests of the people first, conform to the inherent laws of population changes and urban development, and form a "make those who live there forget It is a living and cultural environment in which people who grow old and stay there forget to be tired, and those who travel forget to return home.

4. Adhere to the principle of coordinated development of software and hardware construction

In terms of urban tourism culture hardware construction, we must first focus on the planning of urban regional tourism culture construction, and secondly focus on urban tourism culture In terms of infrastructure construction, the third step is to focus on creating urban leisure spaces. We should combine the characteristics of this city and strive to create tourism cultural products with rich urban personality to form a unique cultural industry. To discover urban tourism culture, protect urban tourism cultural heritage, and create characteristic cultural industries, we must break through the physical barriers of the city itself and coordinate with government policies to promote the coordinated development of cultural industries and urban economic development to form a large city. Tourism culture pattern promotes the all-round development of society.

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