The development history of CCTV Western Channel

In May 2002, when the development of the western region was in full swing, the Western Channel was created for the purpose of promoting the western region and serving the western development. In the early days of the launch of the Western Channel, CCTV really put a lot of thought into it. In addition to providing material support and vigorous publicity on various channels, CCTV also made a groundbreaking decision: if it does not lose money after three years of launch, the channel will It won't stop broadcasting.

In July 2002, the news program "News Night Talk" created by CCTV Western Channel was launched.

In August 2002, the Western Channel of CCTV jointly launched the TV series "Western Propaganda" with the Party Committee Propaganda Department, Radio, Film and Television Bureau and TV Station *** of 12 western provinces (autonomous regions and municipalities) and 3 autonomous prefectures. week".

On June 1, 2003, Shanghai Cable TV Channel 32 began to broadcast CCTV Western Channel. So far, the channel has landed in Shanghai.

In January 2004, CCTV Western Channel held the "CCTV Western Folk Song TV Competition", which was the first folk song TV competition in mainland China.

From February 1 to the end of February 2004, CCTV Western Channel launched the "Northeast Promotion Month" activity, focusing on promoting the three northeastern provinces through various programs such as news, special topics, and artistic performances.

On the morning of December 5, 2004, at the press conference held by CCTV on "The Social and Legal Channel is About to Launch", it was announced that the Western Channel would be replaced by "Society and Legal". By 12 noon on the 28th, with the official launch of the "Society and Law" channel, the Western Channel also quietly retired.