Why are tourism advertisements all unified landscape pictures, can the audience remember them?

It is true that tourist advertisements are all landscape pictures, but there are also many unforgettable ones. For example, I was deeply impressed by a travel advertisement of CCTV 165438+ October. That's an advertisement for Du Lin Yichun.

Although the whole advertisement only lasts for 5 seconds, the green mountains, green waters, blue sky, white clouds and yellow trees are all beautiful and emotional.

Advertising review network, the most authoritative advertising evaluation agency in the world, has made a professional analysis of the advertisements of "Dulin Yichun" from seven aspects: eye-catching selling point, attractive selling point, credibility of selling point, readability, concise appeal, creative aesthetic feeling and opponent's advertising volume.

The selling point of the advertisement is very striking. The mirror image of all the beautiful scenery in front paved the way. In the end, there is only one central selling point, that is, "Yichun, the capital of forests, natural oxygen bar".

Eight big white characters appeared in the five-second advertisement for two seconds, and the space occupied almost 1/2 of the whole picture, which was not only highly recognizable, but also impressive.

The selling point appeal of natural oxygen bar is even more refreshing, walking in the endless forest, so the selling point temptation score is the highest.